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Tag: promoted tweet

Digital Media Companies Focus on Audience Content, Company Structure

Change is the only constant the digital publishing industry knows. Beyond the evolution of content online, we’re seeing a variety of changes coming to the digital advertising side of digital publishing. Today we’re looking at some digital media companies that are entering new territories.

More Promoted Tweet Options From Twitter

Twitter continues to make moves that will help the company fair better as a publicly-traded entity. The social platform has toyed with a variety of enhancements, including its “Buy” button, and an array of advertising options. Now, its releasing an upgrade to its Promote Tweet options, reports Ad Week.

Nook Puts B&N in a Tight Spot + Harper’s Goes Digital

Barnes & Noble is in a tight spot with their Nook Book reader. Motley Fool dissects their latest quarterly results, saying “in the company’s most recent results, sales from Barnes & Noble’s Nook business plunged 34% year-over-year, while revenue from Barnes & Noble Retail, including BN.Com, declined 10% from the same period a year ago. The 34% decline in Nook sales follows the 26% fall reported in the company’s FQ3, ended January 31.”

Internet Marketing News: Google Takes Twitter Ads

Google has a new Internet marketing strategy… Twitter ads!

If you weren’t already aware, last year Google paid Twitter $15 million to include tweets as search results. Here’s what Google had to say then:

“We believe that our search results and user experience will greatly benefit from the inclusion of this up-to-the-minute data, and we look forward to having a product that showcases how tweets can make search better in the coming months.