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Tag: publishing on linkedin

News for Social Media Publishers: Google AMP, LinkedIn, Snapchat, Facebook

If successful social media publishers can count on one thing, it’s that they can count on nothing.

Magazines on social media must have a social media strategy in place, but they must also be flexible enough to experiment, pivot, and periodically rethink efforts. Mequoda Members know to diversify their social portfolios, as it were, and to not get discouraged when returns are sluggish.

After all, social media publishers are investors: of time, staff resources, content distribution strategy, and energy.

Brands as Publishers: What Can They Learn From Digital Magazines?

With LinkedIn, content marketing, and other opportunities for audience development, brands as publishers are in a position to flourish
Brands as publishers, publishers as brands … given the digital media evolution and the state of the industry, does the nomenclature even matter anymore? We tend to think not, but the fact remains that publishers have been

The State of Publishing on LinkedIn

Publishing on LinkedIn is a practice we believe in: As a social networking service aimed at professionals, what better way to share content with digital magazine executives and digital marketers? Article shares to LinkedIn have surged 600% in the past year and a half, according to ShareThis, but that pales in comparison to Facebook, Digiday reports.
And, more to the point, LinkedIn’s platform has changed drastically in recent months.

But this isn’t the most paradigm-shifting news for publishers. Imagine a world in which Conde Nast is considered behind the times with its digital publishing strategy. Well, that’s where we find ourselves, according to Digiday. Let’s start there this week!