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Tag: richard beckman

Digital Advertising Trends: Data, B2B, and the Two-Horse Race

Knowing the latest digital advertising trends can translate into dollar signs for publishers. In this roundup, drawing on a handful of articles from MediaPost’s Media Daily News, make note of the Interactive Advertising Bureau’s new data initiative, as well as the indicators present in the recent B2b ad revenue jump.

Popular Mechanics Gets a New Publisher

Popular Mechanics is getting a new publisher to help it integrate print, digital, and tablet versions. minOnline reports that Cameron Connors has been named as the new publisher of Popular Mechanics. He starts on March 20th.