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Tag: sales landing page

The Hub for Internal Communicators Website Design Review

An Online-Only Membership Website is a Good Idea for Melcrum, and The Hub is Taking the Right Steps to Bring the Promised Value to Both the Company and to the Audience.

The Hub for Internal Communicators is a membership website with research, information and tools for communication professionals. The product and the audience are identified in the tagline: The most comprehensive resource available for employee communication professionals.

Produced by Melcrum, an information and research company with offices in the UK, North America and Australia, The Hub for Internal Communicators (The Hub) has been online as a UK site since 2005 and launched a North American version shortly after.

eSkyGuide.com Website Design Review

EskyGuide.com, the Online Home of Executive Travel Magazine, While Demonstrating Good Readability and Affordance, Tries to do Too Much From One Site, Causing Brand Confusion, Task Incompletion and Lack of Relationship Building

Web Usability for Senior Citizens Landing Page Review

Reviewing a website published by Jakob Nielsen is a little like giving driving lessons to your father. It feels as though the roles ought to be reversed. Nielsen has a Ph.D. and holds 78 U.S. patents, most of them on ways for making the Internet easier to use. I, ahem, do not.The New York Times calls Nielsen “the guru of webpage usability.” U.S. News & World Report calls him the world’s leading expert on web usability.” A popular German publication calls him “the world’s leading expert on user-friendly design.”

Mequoda Sales Letter Landing Page Guidelines

he Mequoda Landing Page Scorecard™ encourages you to score your own landing page using each of the 12 Mequoda Best Practice Guidelines, add them together and arrive at a cumulative score. The goal is to emphasize the importance of effective landing pages that sell. Your landing page should achieve respectable scores in all areas, rather than over-emphasizing a single area or two, or omitting other areas completely.