Get Free Email Updates | Have an Account?
  • Free email newsletter
  • LinkedIn
  • Twitter
  • Facebook
  • RSS Feed

Tag: search engine advertising

The Motley Fool Media Network Case Study

The Motley Fool uses its powerful brand to launch seven successful print newsletters for personal investors that will generate $22M in 2005 revenues. Traditional advertising-driven Internet business model takes a back seat.

After the 2001 dot-com stock market crash occurred, The Motley Fool was forced to change its online business model. The years of generating more than $20 million in advertising revenue were long gone, much like the employees who suffered layoffs. They abandoned the advertising model for the print subscription model and today are succeeding handsomely. The Fool’s first print investment newsletter The Motley Fool Stock Advisor (launched as a partnership with Phillips Investment Resources) proved to be very popular and profitable. Its success has now spawned the launch of six more print titles, making The Motley Fool a major player in the paid subscription content business.

How to Launch a Successful Membership Website

What should you consider when starting a subscription-driven or membership website?

The answers are not always obvious, even to a seasoned print or electronic publisher. Starting a new website is very different from running an existing property. Over the past 10 years, my partners and I have worked on over 100 successful website startups, as well as several that were not successful.

Beyond Email: RSS and Subscription Site Success

Subscription site success is heavily dependent on email. Subscription publishers use email to keep members informed about timely information, new site content, and upcoming events.

There’s only one problem: the email must go through—but often doesn’t!