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Tag: social media measurement

Multiplatform Media News: Niche, Social, Measurement

The companies behind the latest multiplatform media headlines include Time Inc., NatGeo, and Facebook
The beautiful thing about multiplatform media is that the possibilities for a digital publishing strategy are endless. The permutations, tactics, the experiments, the social media strategy, the products, services, vendors, successes, failures. Taken together, it makes this industry a fun way to

Notes and Quotes from PodCamp Boston 4: Social Media Grows Up

Developing new media for your audience that fulfills their needs, while measuring how these new technologies meet your own business goals