Tag: social media marketing plan

Rick Longenecker, President, Armature Group, Maplewood, N.J.

SIPA: What was your first job out of college and how did you get into this business?
LONGENECKER: I worked at various jobs to pay for my undergrad and graduate degrees, but my first job after graduating was a field sales representative position with Cargill, Incorporated. I was fortunate to … Continue

Who No’s? Try Saying Yes or Sharing With Others

I saw the show “Oklahoma” the other night. What incredible music! (Are you older than you think you are when you say, “They don’t write them like that anymore”?) “Oh, What a Beautiful Morning,” Everything’s Up to Date in Kansas City,” “All or Nothin’,” “I Can’t Say … Continue

Kate Mayfield, Managing Director, Mayfield Solutions Ltd., London

SIPA: What was your first job out of college and how did you get into this business?
MAYFIELD: Marketing Assistant/PA at a tourist office

Has there been a defining moment in your career? Perhaps when you knew you were on the right road.
Yes. Seeing yet another badly implemented CRM [customer … Continue