Online marketers have four powerful tools for converting website visitors to email newsletter subscribers: All of the above are entry points into the conversion flow. They may link to the Rapid  

I've been attending the annual American Magazine Conference since 1985, back when the conference was about magazines and brand extensions that created "ancillary revenues."In 2006, things have become much more  

They hinted at it last year, but this year, their position was much more firm. Two of the industry's leading publishing executives, along with almost every panelist and speaker, took  

I'm writing live from the American Magazine Conference, hosted by the Magazine Publishers of America in Phoenix, Arizona. The conference kicked off on Sunday with an MPA-IMAG meeting where, similar  

Today we bring a job posting from Cabot Heritage Corporation. Cabot is looking for an E-Commerce Marketing Director with a flair for the creative and excellent writing skills. Qualified candidate  

The Mequoda Marketing System is comprised of the person in search of the information—the user; the publisher of the information—the operator; and the partner, or partners who work with the  

Some online PR distribution services are free, and some are paid. On the Internet, press releases take on new meaning. They provide search-engine visibility—an additional marketing opportunity that only some industries  

In our opinion, there are two primary keys to the $46 million dollar success of America's Test Kitchen. One is research. ATK uses research to find the best recipes and  

Today we bring a job posting from Vicon Publishing. Vicon is looking for an Online Editor to work with the Editorial Director in creating website content. Candidate must be a detail-oriented  

The Secondary Promise is a lesser benefit that the product also delivers. Although not as large as the Big Promise, the Secondary Promise should be big enough so that, by itself,  

Last time we profiled author-turned-publisher Tim Carter, he was selling about 400 ebooks and 200 checklists monthly, ranging in price from $6.95 to $47. This was roughly equivalent to nearly  

When I interviewed Chris Kimball for Subscription Marketing in the late 90s, he told me an amazing thing about his business. At the time, he had 250,000 subscribers to Cook's  

University Health Publishing Group, LLC has received the 2006 Mequoda Publisher of the Year Award for its exemplary reorganization and management, using the Mequoda System.  

Rosser Reeves wrote a classic advertising book in 1961 titled Reality in Advertising. Many of us newcomers have never read this book, mostly because it's widely unavailable. But lucky for us,  

If you take a close look at the Media Pyramid, you'll notice we list subscriptions and products as two different things. When we say products, we are referring to non-renewal