Some online PR distribution services are free, and some are paid.
On the Internet, press releases take on new meaning. They provide search-engine visibility—an additional marketing opportunity that only some industries have figured out. Now that the public can read press releases directly on Internet news portals such as Yahoo! News or MSN News, it’s becoming more important to optimize press releases for online distribution. They must include keyword-rich headlines and body copy and must provide extensive links back to your website or a specific web landing page.
Here is a list for your consideration:
Some of the paid services offer multiple payment options, depending on your distribution preferences. On PR Web, for example, you can choose free distribution, which is limited to PR Web distribution, SEO, and RSS feeds. Or you can opt to pay up to $80 to be included in Google News, Yahoo! News, eMedia Wire, and others.
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If you know of any other online PR distribution services not mentioned in the list above, please share them with us below.