Audience Development Strategy posts focus on how to drive more website traffic through organic and paid sources, including search and social. You’ll also learn how to convert website visitors into email subscribers.
Discover helpful information for communicating with a growing population
The mobile industry is booming and it isn’t expected to stop anytime soon.
A report by StrongMail titled The New Rules of Email Deliverability predicts that mobile ad spending, mobile messaging and the amount of mobile Internet users are all increasing.
The Audience Development Summit 2012 shares the most profitable strategies for developing an online audience
The success of online businesses relies on the billion-dollar asset: online audiences.
Ecommerce and online advertising generates billions of dollars each year through online audiences. Without these audiences there wouldn’t be a need to produce content for multiple platforms, create engaging ads,
Last week I talked about maximizing the elements you have control of on Twitter. By combining the elements copy formulas, scheduling, hashtags and @s, you can grow an entire ecosystem around each article you promote.
Moving forward, let’s discuss what this ecosystem looks like and how you can repurpose one article into infinite promotional opportunities.
Let’s
A Twitter schedule that repurposes content can be a huge traffic driver for digital publishers.
Do you spend more time building your email file or your Twitter list?
If you’re heavy into SEO, you may be generating email subscribers without too much attention, although all SEO efforts do need an update once in awhile.
What does the future of social media look like to you?
As digital publishers and audience development professionals, it’s important to keep an eye out for changes that take place throughout social media channels. With massive audiences spending time on social networks like Facebook, Twitter, and LinkedIn, looking towards the future can help us better develop
The folks at Investing Daily are some of the smartest direct marketers on the planet. And perhaps better than being smart, they are disciplined.
How to become the best copywriter you can be
New copywriters often wonder how to become the best they can be. The key is to focus on tried and true elements of copywriting that haven’t changed much throughout the years, even if mediums and platforms have changed.
This article serves as a brief guide to persuasive copywriting.
You have a keyword universe…now what?
Successful online businesses rely on talented copywriters who understand search engine optimization. In a time when job requirements are changing, especially in the publishing industry, SEO copywriting is a skill that many online business professionals are trying to learn.
Email marketing best practices are subject to change
Email marketing can be exceptionally powerful for an organization. However, it can also be very difficult to develop a strategy that works with your audience.
Email marketing is not like all other forms of digital marketing because its success depends on many different factors. Some email marketing best practices
Below is a list of our top email marketing tips and advice from 2012 chosen by how high they rank on Google. The top 10 list is composed of our own tips with some advice from other top bloggers as well. If you’re only going to read one email marketing post all year, this is
Insight on consumer email trends
There are many analysts and consultants who aren’t able to share all of the email marketing data that they have. Some of this information needs to remain in-house for competitive reasons. Fortunately there are other times when consumer data can be shared with the online community… this is one of those
Posting on Facebook feels like traveling to the Emerald City to visit the Great Oz. You post a blockbuster article, or a hilarious behind-the-scenes photo but yet it’s some man behind the curtain that determines who sees it. What determines your “reach” on Facebook has little to do with variables that you control.
In contrast, Twitter
Here are a few ways to make your Twitter strategy more comprehensive
Although you may have a Twitter strategy already in place, does it get you the retweets you expect? If not, perhaps your strategy is missing a few key ingredients.
The first way to get more retweets, website traffic, and conversions involves building a comprehensive tweeting
AutoSchedule allows HootSuite users to send social media messages automatically
Many of our community members know that HootSuite is a social media tool we like to use. Its functionality allows for social media messages to be scheduled in advance, so publishers can still reach their audiences when they are not actively working. The customizable columns allow
Do your audience development tools help produce a more effective workload?
If social media has become a significant part of your audience development efforts, here are three tools that can help you find audience members, competitors, and conversations easier on Twitter.
-TweetCharts. Amanda MacArthur wrote a comprehensive article on what to expect while using TweetCharts. This audience
How successful are your email copywriting techniques?
People receive a lot of email. If your email newsletter or promotional piece is included among the dozens (or hundreds) of emails in someone’s inbox, what guarantees it will get opened? And if it does, will the email be read, or just skimmed? Will the email recipient reach your
There are too many social media tools for any one community manager to keep up with. Try Googling the word “unfollow” and you’ll find dozens of apps with the sole purpose of letting you know when people unfollow you, or help you automatically unfollow those who do. For every other marketing function, there are dozens
Tools for Facebook, Twitter and Pinterest that will help build, retain and monitor an audience
Digital publishers can use the popularity of social media in a profound way. With the right tools, you can engage in conversations and send information to the people who seek it the most. Some of the tools for more social interactions
Facebook continues developing its advertising opportunities
It seems, as of late, that Facebook’s goal is to create better advertising options for companies. This notion originally started with a push to make advertising on mobile even stronger, since the company reported an increase of 23 percent in mobile users. This jump in mobile equates to 102 million
Designing email newsletter templates and email promotions for mobile devices has never been more important.
Mobile email design is a hot topic as the usage of mobile devices increases. After researching the topic in depth, I’ve come to some elements of mobile email design that should be considered in the development stage. Whether you’re sending an
The email newsletters with the highest open rates and click-through rates have some specific reasons for their success
During the month of June, we sent out 20 daily email newsletters and five Week in Review emails. Additionally, we sent out at least one promotional email each week during the month.
Recently I took a look at the
Do you know how to develop a snippet-based email template for your newsletters?
If the email templates you are using for email newsletters and promos are successful in engaging your reader base and selling products, then you don’t need to necessarily make any changes.
However, there is always the chance that a new template can help
Welcome emails have high open rates and click-through rates
While I was sorting through email data for today’s featured article, I came across some very high open rates and click-through rates. Open rates of 33, 50, and 66 percent intrigued me. After I looked closer, I came to the realization that all of these emails with
Need more ideas for better SEO? Search Engine Watch is a great place for endless amounts of info on all of your SEO needs. From tips on creating better content to latest news on everything SEO, Search Engine Watch is the place to be. Below are a few articles from them on different aspects of
Social media engineering is more than the art of scheduling tweets, navigating Pinterest and getting more Facebook clicks. Actually, it’s the roadmap to those strategies that make us informed engineers.
If you haven’t realized it by now, there are ways to develop guidelines for your social media programs that focus on company policy and analysis. For some companies who were looking for that type of information before allocating too much time to social media, here are a few articles, which can provide some assistance.
There has certainly been scrutiny of Facebook ever since the social media giant went public. A further look at Facebook comes as they recently released second quarter earnings.
According to ClickZ, Facebook “reported $992 million in ad revenue in Q2 – 84 percent of total revenue and a boost of 28 percent since Q2 2011.”
Audience development is perhaps the most important skill digital publishers need to understand
Publishers are making great strides to get their digital magazine publishing up to par by offering single issues and digital subscriptions. And although this is a positive direction to go in, they may be missing some of the most crucial parts of their
Looking for the latest SMO news? Twitter, Google and Facebook are always making changes and it can be hard to keep up with the latest updates but social-media-optimization.com is a great place to see what alterations have been made and how you should adjust. Below are a few articles that cover the recent modifications these
A look at recent email marketing data shares statistics on open rates and click-through rates
Today we have more data to share on email marketing campaigns throughout 2011 and the first quarter of 2012. The findings come from more than 1,100 brands, sharing benchmark data related to their email marketing efforts. These numbers will help you
The debate on email size continues; however, one study offers some suggestions
The length of emails can certainly make a difference in whether or not it gets read. One best practice is to lead with your best content and highlight other important sections throughout the rest of the copy.
However, now the rules are taking on additional
Does one of Facebook’s featured ad types work better for your audience? Let’s take a look at your options
Hearing the term “Sponsored Stories” makes me immediately think about digital publishers. Aren’t we all sharing some form of story, after all? Under this basis, it would seem that sponsoring a story and targeting your core audience
From Facebook to PPC, all online advertisements have some elements in common
Online advertisements have some traits in common. Although the content will always change and be dependent upon industry expectations, there are some elements that should always exist in popular ads.
A recent article on Search Engine Watch points out the five elements used in ad
Today we will be looking at multiple articles from Marketing Land focusing on email marketing tips and techniques. If you haven’t heard of Marketing Land, they are a news and information site that covers Internet marketing. They have lots of content updated frequently that should cover all your internet marketing needs.
Every day digital magazine publishing potential is growing
It’s amazing to be an inside component in a growing industry. It isn’t an experience that happens too often, but ever since mobile devices entered the marketed place and started offering new and exciting functionality, digital magazine publishing potential has grown.
Ways to get the most from your email marketing activities
As a daily editor, I’m always keeping my eyes open for the topics that our audience cares about. From email marketing to audience development and the advancements within the digital publishing community, there is always new content to share or existing strategies to remind people of.
Over
An approach you should consider while crafting each email subject line you test or send
By now you’ve probably read our free report on the most successful email subject lines used by email marketers and email copywriters alike. These email subject lines focus on the psychology behind emotional responses and intrigue that we experience throughout our
Tips for better email marketing practices
Theories on what works the best in email marketing are great, but they aren’t complete. Even those who share their theories and have actively used their tips may not be able to help you. Perhaps they are in a different market or industry with a very different target audience. Just
A video can tell customers more about your business than any words can represent. While a storybook written in words offers room for imagination, a video without any words can tell a more accurate, yet imaginative story as well. Video storytelling in business refers to the art of telling your story, or instructing your customers,
When it comes to creating videos, the first thing to consider is the content you are going to incorporate into the piece. Although popularity of digital video content is high, it has to compete with a lot of other noise that exists online.
To assure high quality and a potential to be seen, it’s important to
Digital magazine publishing is at a really exciting place in its evolution. It’s currently residing where digital devices and consumers can reach it. This is exciting because magazines can remain portable, linear, finite, collectable and cohesive – while going digital.
Today we’re focusing on SEO tips specifically for bloggers. To have a successful blog you need to maximize your traffic. This is usually done by having as much new content as possible, after all people will be looking at your blog to find new content, not to look at the same stuff they’ve already seen.
Email marketing continues to be a valuable resource online and updated statistics helps email marketers prepare accordingly
Every time I come across stats related to email marketing activity, I get excited to share them with the community. Recently I read a benchmark report from Emarsys, which looks at tens of thousands of email campaigns from over
Email marketing advice helps put actions in perspective
I’ve been scouring the Internet for email marketing advice that focuses on the holistic approach. It’s nice to find a variety of opinions on an all-encompassing strategy for creating a database of email subscribers because it’s this information that will help publishers succeed in the digital age.
Don’t rely on your tried and true email marketing efforts; they won’t always work
Email marketing, like most of the digital environment, has been changing. The reputability and usage has remained high, but as Internet culture changes email marketing must also change.
Email marketing isn’t always easy. These days there’s so much junk email that it can be very hard to get your readers to open emails, let alone create a connection with them. With the amount of spam out there it can be very difficult differentiating a good email from a waste of time. Below are
Recently I got my first “TL;DR” comment on a blog post. If we’re being completely honest, I had no idea what it meant. I also had no clue that I should have seen this before now. Losing some web cred then, and even more now as I admit it on this blog, I took to
What is a good article length to strive for?
When taking article length into consideration, the type of article needs to be addressed first. Do you have a full-length story to tell, or only a couple tips to share? Your audience should also be considered – do they read your content on the go? Or do
Tips for developing your editorial strategy
Online editors have a different role than their print predecessors. The focus on accurate, unbiased journalism is still the goal, but there are a few specific ways of reaching this goal on the Internet.
What best practices are you relying on for your editorial strategy? The seven tips below come from
In case you hadn’t noticed, we’ve been reworking our event programming over the past couple of years. For 2012, and on into 2013 we settled in on for public programs. In the spring and fall of each year we are running summits for advanced practitioners in the art and science of digital publishing and marketing.
