Audience Development Strategy

Watching your follower count doesn’t have to be painful. Everyone has good days and bad days on Twitter, particularly when it comes to follower numbers. Some days the number will rise,  

At the Digital Publishing Bootcamp, we will be discussing Twitter and publishers' interactions with the social networking tool. The workshop is designed to show how Twitter can be a phenomenal tool  

Following platform expectations to appease audiences George Orwell once wrote, “Good writing is like a windowpane.” Interpret that statement as you will, but for me, it speaks of the protection that words  

Have your words work for you, even when you’re not working SEO is my favorite audience development strategy for two main reasons. First, when you take the time to focus on your  

Email campaigns are conducted for a variety of reasons. Some digital publishers use email campaigns to further relationships with converted audience members. Others attempt to turn subscribers into buyers by selling  

Working Smarter to Overcome Overload I read a very interesting note in Sunday’s Washington Post about delegating. It said that Steven Spielberg once told an audience that as an amateur filmmaker  

In the times of crowded inboxes, you need to stand out or audiences will slip away Rewarding consumers for supporting your brand is a positive step in customer relations. And with the  

With all the requirements needing to be met for outstanding email campaigns, it can be difficult for online business managers to take care of them all. Beyond the initial need to  

Lifecycle email marketing begins with clear segmentation After reading our featured article on creating reward email campaigns, did you start thinking about developing one for your own customers? If reward email  

Are you prepared to drive the most website traffic possible? Sometimes it’s the little things that make a huge difference. That concept relates directly to search engine optimization because simple changes