Audience Development Strategy

Tips for connecting with your audience The digital landscape is unique and amazing in terms of communication abilities. There is a vast world of knowledge and entertainment online that can keep  

After you’ve operated with a specific email template and strategy for a while, it becomes like second nature. You know exactly what’s needed daily, and you’re able to execute on  

Integrating Social Media With Your Editorial Back at the SIPA UK Conference in the summer—yes, think warm temperatures and lots of daylight—Sona Hathi of Melcrum and Mark Johnson of The Economist  

You might not have noticed the new YouTube roll-out last week, but a few big things happened that benefit professional users everywhere. GigaOM calls it, "one of [YouTube's] most ambitious  

When former Chief Digital Officer, Jean-Philippe Maheu worked for The Ogilvy Group, he said: "Ultimately, brands need to have a role in society. The best way to have a role  

Just recently, Facebook made an entire update to their analytics and let's just say that you can finally make sense from the numbers they've given you. And if you can't—we've  

On Blogging, Telemarketing and Timing of Emails Here are three good articles I’ve come across in the last few days, as we gear up for next week’s Marketing Conference in Miami. 1.  

Email strategy consultant Jeanne Jennings shares some important insight We talk at lengths about the power and relevancy email plays in today’s digital world. As a habitual activity familiar to the  

The email newsletter has continually evolved, just as email service providers and rules for emailing have In the beginning, there was not a CAN SPAM Act created by the Federal Government  

Allowing users to easily unsubscribe from your email newsletter is a best practice for Mequoda System operators. Doing so helps alleviate possible spam complaints or other negative messages that could