Audience Development Strategy posts focus on how to drive more website traffic through organic and paid sources, including search and social. You’ll also learn how to convert website visitors into email subscribers.
Thoughts on ROI for Social Media Efforts
I wrote the cover story for SIPA’s November Hotline newsletter on ROI for social media efforts. What should you expect and what parameters should
Choosing the email service provider (ESP) for your business is a more difficult task than many people would think.
For instance, what do the potential ESPs have to offer your business?
There are three ways for someone to get an article you've posted in their feed. First, they're a fan and they see it when you post the article. Second, a
In an ideal world, we could write one blog post and promote it the same way on every platform. Unfortunately, that's just not the case. Email subscribers sign up to
Tips for Your Twitter World
Today’s SIPA Twitter Chat at noon EST will focus on renewals. These weekly Chats have produced some excellent dialogue on various topics—mobile, e-learning—so we encourage you
A 7-step guide to the keyword universe
The keyword universe is the core to any successful online business. If content publishers or content marketers lack a keyword universe, they are basically
Take social media users and turn them into your biggest source of online traffic and audience development
Social media traffic is the easiest source of traffic there is—once you have a
Any marketing campaign has the same end goal: make more money for the company. The only difference between a traditional marketing campaign and a social media campaign is that social
How easy have you made it for audience members to share your content?
In all markets we’ve seen, social interaction and engagement has been a desired channel for content publishers and
The Power and (Occasional) Glory of Email Marketing
Email marketing remains a powerful tool, so powerful that it’s almost like one of those laser weapons in a James Bond film: put
