Membership Marketing Strategy

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Membership Marketing Strategy posts focus on how to successfully market your premium membership website, including how to choose and test offers that boost response rates, and how to use six sigma marketing methodologies to increase your membership marketing revenue.

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Premium Digital Newsletters are Becoming the Latest “New” Old Digital Format

Don Nicholas • February 23, 2021

The revival of premium digital newsletters has unsurprisingly begun. Some of us have been expecting it for a while. We can see this re-emergence as major brands vie for position

How to Use Six Sigma for Membership Offer Testing

Kim Mateus • February 23, 2021

“Never stop testing, and your advertising will never stop improving,” said David Ogilvy, known as “The Father of Advertising” the “Original Mad Man”. Even our best-performing publishing partners—who publish on

Improving Membership Loyalty By Making Members and Subscribers Feel Like VIPs

Kim Mateus • November 3, 2020

Improving membership loyalty is a fun task. It's human nature to want to feel like you're a part of something. Church, political parties, fraternities, secret societies, you name it --

Global Digital Subscriptions Power Growth for News and Special Interest Brands

Kim Mateus • October 27, 2020

In the third quarter of 2020, the New York Times' digital subscription revenue surpassed its print revenue for the first time ever. With 5.7 million digital subscribers, they say they

Increase Subscription Revenue with a Credit Card Recovery Program

Kim Mateus • October 27, 2020

Sometimes the subscription revenue you’re missing doesn’t come from new customers at all, it comes from your existing ones through the reprocessing of failed credit card renewal transactions so that

How to Choose the Best Subscription Pricing & Single-Copy Pricing Strategy for Your Subscription Websites

Kim Mateus • October 27, 2020

While the challenge of choosing the right subscription and single copy pricing strategy is not new to magazine publishers, it’s virgin territory for most subscription website publishers and many publishers

Creating Membership Content During the Time of COVID

Kim Mateus • October 6, 2020

Earlier in the year, when we were writing about membership marketing during a pandemic and pandemic-proof online business models, we had no idea that we'd be entering the fourth quarter of the year,

Supercharge Membership Marketing Three Ways

Kim Mateus • September 22, 2020

Transforming your archive of legacy magazine content into a membership website is a significant endeavor. But the work to produce such a massive resource is worth it to your organization,

A Revolutionary Approach to Digital Publishing & Marketing

Kim Mateus • August 5, 2020

If you've been in the publishing industry for a long time, you probably feel like you've seen it all. Business models have come and gone and evolved significantly over the

Three Current Trends in Membership Marketing Amidst the Pandemic

Kim Mateus • August 4, 2020

The current worldwide pandemic has changed our lives in ways that we'll see and feel possibly into the next decade. Ordering take-out from your favorite restaurant and getting groceries delivered—not

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“We have used the Mequoda System to create three successful membership programs that leverage our 227-year-old brand and the many books, calendars and issues we produce."

— Paul Belliveau, Vice President New Media and Production, The Old Farmer’s Almanac

“We partnered with Mequoda to create two successful all-access membership programs that are completely independent of our legacy advertising driven business.”

— Stuart Hochwert, Founder and CEO, Prime Publishing

“Even though we are a digital-only publisher, we’ve been able to adapt the Mequoda strategies to dramatically increase our revenues in less than 12 months.”

— Hampton Stephens, Publisher, World Politics Review

“Our all-access membership program includes our print edition, our amazing New England Travel Library, and our new PBS television series. We may have been founded in 1935, but our current strategy is fully multiplatform and digital.”

— Brook Holmberg, Publisher, Yankee Magazine

“We leveraged the Mequoda System and software to create two new capstone membership programs that have reignited our revenue growth.”

— Ed Coburn, President, Cabot Wealth Network

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