Membership Marketing Strategy

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Membership Marketing Strategy posts focus on how to successfully market your premium membership website, including how to choose and test offers that boost response rates, and how to use six sigma marketing methodologies to increase your membership marketing revenue.

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Supercharge Membership Marketing Three Ways

Kim Mateus • September 22, 2020

Transforming your archive of legacy magazine content into a membership website is a significant endeavor. But the work to produce such a massive resource is worth it to your organization,

A Revolutionary Approach to Digital Publishing & Marketing

Kim Mateus • August 5, 2020

If you've been in the publishing industry for a long time, you probably feel like you've seen it all. Business models have come and gone and evolved significantly over the

Three Current Trends in Membership Marketing Amidst the Pandemic

Kim Mateus • August 4, 2020

The current worldwide pandemic has changed our lives in ways that we'll see and feel possibly into the next decade. Ordering take-out from your favorite restaurant and getting groceries delivered—not

How to Choose the Best Subscription Pricing & Single-Copy Pricing Strategy for Your Subscription Websites

Kim Mateus • June 23, 2020

While the challenge of choosing the right subscription and single copy pricing strategy is not new to magazine publishers, it’s virgin territory for most subscription website publishers and many publishers

Increase Subscription Revenue with a Credit Card Recovery Program

Kim Mateus • June 18, 2020

Sometimes the subscription revenue you’re missing doesn’t come from new customers at all, it comes from your existing ones through the reprocessing of failed credit card renewal transactions so that

How to Use Six Sigma for Membership Offer Testing

Kim Mateus • June 11, 2020

“Never stop testing, and your advertising will never stop improving,” said David Ogilvy, known as “The Father of Advertising” the “Original Mad Man”. Even our best-performing publishing partners—who publish on

Download a FREE copy of Best Email Subject Lines for Selling Premium Subscriptions and Memberships and discover an extensive list of email subject line frameworks that are consistently proven to sell and boost revenue for publishers.

“We have used the Mequoda System to create three successful membership programs that leverage our 227-year-old brand and the many books, calendars and issues we produce."

— Paul Belliveau, Vice President New Media and Production, The Old Farmer’s Almanac

“We partnered with Mequoda to create two successful all-access membership programs that are completely independent of our legacy advertising driven business.”

— Stuart Hochwert, Founder and CEO, Prime Publishing

“Even though we are a digital-only publisher, we’ve been able to adapt the Mequoda strategies to dramatically increase our revenues in less than 12 months.”

— Hampton Stephens, Publisher, World Politics Review

“Our all-access membership program includes our print edition, our amazing New England Travel Library, and our new PBS television series. We may have been founded in 1935, but our current strategy is fully multiplatform and digital.”

— Brook Holmberg, Publisher, Yankee Magazine

“We leveraged the Mequoda System and software to create two new capstone membership programs that have reignited our revenue growth.”

— Ed Coburn, President, Cabot Wealth Network

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