Multiplatform Publishing Strategy

Usability and design are two key factors in publishing great websites. You can have a clear strategy and great content, but if your site is unusable and unattractive, it will  

Customer-driven content management will be common in the very near future, allowing a diverse community of online users to engage, and be engaged, in many different ways compared to simply  

Some publishers are mistakenly content with creating a single corporate website that integrates all of its various business units, resulting in an incredibly complicated "uber-site." Consider building a Mequoda Website Network,  

Online Publishing Tips from SiPA Early this week, more than 570 publishers gathered at the Mayflower Hotel in Washington, DC, for the Specialized Information Publishers Association's (SIPA) 30th Annual International Newsletter  

Mequoda Media Pyramid is the core of Mequoda System Building a Mequoda Media Pyramid is the core of the seven Mequoda System habits—an exercise through which you dig down and determine  

Setting up a strategic management system simply means determining your core values, defining your vision, stating your mission and then clearly and effectively communicating those basics to everyone inside and  

The Mequoda System is a collection of media management behaviors When operated as a repeating cycle, creates an audience-driven, continuous-improvement media management system. To discover and document the Mequoda System, the  

More than 80 independent publishers attending this week's MPA-IMAG Leadership Conference for Independent Publishers in New York City were thinking deeply about staffing and the challenges they face in "getting  

Job Posting from Aspire Media. They're looking for a VP of Consumer Marketing, someone who can provide leadership and strategic direction to managers of the company's consumer marketing departments, which include  

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