Digital publishers are connecting various parts of their businesses to develop new revenue streams, and generating more traffic and a bigger audience at the same time. Today we’re looking at some of the ways publishers are doing this.
Category: Multiplatform Publishing Strategy
Multiplatform Publishing Strategy posts focus on how publishers successfully distribute and monetize their content across multiple platforms, including memberships, events, clubs and sponsorships.
Facebook, Amazon and Instagram are expanding audience development options for content publishers
Social media can be a major traffic generator when they approach the right platforms properly. Today we’re looking at news from social media networks that are expanding their audience development opportunities for content publishers.
Our first story takes a look at Facebook and the social
When you think of a magazine platform, you probably think print and digital. They seem like black and white, but there’s actually a whole lot of grey on the digital side of things. A digital magazine, as defined by the Alliance for Audited Media (formerly ABC) defines a digital edition as distribution of a magazine’s
The new version of the IAB Standard Ad Unit Portfolio is a must-know for multiplatform publishers using online ads as part of their audience strategy
The Interactive Advertising Bureau (IAB) has a major impact on the characteristics of online ads that many multiplatform publishers use to sell products and build a larger audience. Today we’ll take a
Subscription publishers need to be open to constant changes in order to find the best way to drive more traffic and build a bigger audience. Today we look at three publishers who are experiencing growth and how they’ve done it.
We begin with Bloomberg, which has started driving more traffic by increasing its page load time.
Today we’re reporting on digital publishers bringing in new talent to strengthen their organizations.
We begin with New Yorker, which has brought in a superstar from BuzzFeed to be the director of newsletters. AdWeek reports, “The New Yorker has snagged BuzzFeed’s director of newsletters to lead its own newsletter efforts. Dan Oshinsky will join the publication
Digital publishers at The Economist, Bonnier, and New York Media share techniques for driving traffic; Publishers use social media to enhance brand identity
Audience development is a major factor in the growth of brands of digital publishers. Today we’re sharing some tips shared by an array of publishers who are driving more traffic and using social
Are you following the Google rules that have been set out for all publishers?
Google has been very aggressive in setting standards lately that will affect search engine rankings and visibility. In a nutshell, the Google rules basically require publishers to create websites that are responsive, fast and secure.
Maybe you’ve heard this story, about two guys
Our news of digital publishers acquiring new media entities continues, but with a few different looks today.
We start with American Media, which has acquired another magazine title from Wenner Media. NY Post reports, “American Media said it will acquire Men’s Journal from Wenner Media, marking the second magazine deal that the two companies have done
Subscription publishers New York Times and others make changes to their subscription products; “Trump bump” subscriptions leveling out for publishers
Subscription publishers will make changes to products or evolve their subscription offerings as ways to determine the most effective ways to meet audience members where they are shopping.
Our first story today looks at Mashable and how the
Study shows trust in branded content; Bloomberg proves value of branded content; Digital magazines aided by branded content from major publisher
Content marketers, digital magazines and publishers are turning towards branded content to build better partnerships and audiences. We look at three stories for a glimpse at branded content’s influence currently.
Let’s begin today with some recent data on
Audience development growing with faster ads, custom software and more social media usage
Audience development continues to be a wide area for publishers to explore. The best strategies show consistent results in audience growth, and today we’re sharing some of the latest findings from the industry.
We begin with Meredith and the audience growth they’ve found ad
Subscription models are always evolving with technology and audience interests. Today we’re looking at some subscription models and strategies, including successes and failures of them.
Media company acquisitions from Hearst and BrideClick; Access Intelligence acquires digital advertising and events company
Today’s news focuses on media company acquisitions, including some interesting ones that expand the current business model of the companies involved.
There’s a quote out there from Jonathan MacDonald I heard recently at an IMAG event that says, the rate of change you’re experiencing now represents the slowest rate of technological and societal change you are likely to experience in the rest of your life. So if you’re thinking that change in multiplatform publishing has been
The MPA releases its Magazine Media Factbook 2017/18, sharing multiplatform publishing data you can use
You may be surprised by some of the data we have to share about multiplatform publishing. But we’re not as surprised because we’re so ingrained in the industry and we constantly see the ongoing growth for multiplatform publishers.
Today we’re looking at research from
Time Inc. adds to its subscription website offering; SNEWS and Smore launch new sites
A brand can enhance its value through its subscription website offering, in addition to the overall design of its website. Today we’re looking at three websites with new content and designs to share.
We begin today with Time Inc., which has upped its
Future reports recent acquisitions as profitable; Digital publishers High Times acquired by investors; The Economist and Bloomberg strike licensing deal
Digital publishers acquire new media properties to fill gaps they see as potentials for success. Today we’re reporting on some of the recent acquisitions taking place.
We begin with Future, which has reported growth with the help
Apple hires its first editor-in-chief; Multiplatform publishers Real Simple and Condé Nast add strength to their teams
Our reporting on multiplatform publishers leveraging new personnel for success continues today with news on Apple, Real Simple, and Condé Nast.
We begin with Apple, who has hired its first editor-in-chief. Folio: reports, “Lauren Kern is leaving New York Magazine for a role as
Mequoda Masters).
In fact, this council of elders in Mequodaland convinced us to come up with a set of four relatively simple principles you need in order to build a multiplatform media business that wouldn’t require a degree in Mequoda-ise to understand.
Organic SEO, email, syndication, social and video still among top audience development strategies
Change constantly occurs, but not all change is drastically different from what was. Take audience development, for instance. Audience development has evolved through the years, but some of the most time-tested strategies are still successful and being used today.
We begin today’s news with
Condé Nast U.S. expands subscription business; Amazon’s subscription service becomes an option; Subscription websites need to utilize ads that don’t violate rules
Subscription websites expand in a multitude of ways. Of course, as expansion takes places, there are always other issues to address. However, sometimes the levels of expansion are significant, and major multiplatform publishers can
Digital publishers Hearst and Condé Nast add important pieces
We’re seeing some digital-focused personnel changes from major digital publishers.
We begin today with a story on Hearst’s new VP/Global Chief licensing director. Deadline reports, “Steve Ross, a top licensing exec who held positions at Fox Networks Group, News Corp, 20th Century Fox Film Corp and Mattel, has
A new report on email marketing from ClickZ with Adestra reveals adjustments to email user habits
Email marketing is still a powerful medium, even though some pundits have been talking about its decline for years. A new report from ClickZ with Adestra details the value of email marketing today.
A successful multiplatform publisher will consistently look for the next big way to enhance his or her brand, and focusing on digital evolution is one major way to do it.
Christian Science Monitor pushing new digital product; Time Inc. to launch new digital video service for publishing websites; Vice benefits in ad exposure with redesign
Many changes come to publishing websites through redesigns and rethinking of strategy.
We see this in a variety of ways and begin today’s news with a new subscription product from Christian Science
MPP expanding American market; TNG acquires Ingram Periodicals; Digital publishing becoming a priority for Reader’s Digest
Digital publishing transforms in a variety of ways, from new technology in the digital age, to different management and ownership of media brands.
We begin today’s news with news of expansion for MPP. MediaPost reports, “UK-based tech company MPP Global has
Today we’re seeing increases in a variety of digital advertisements that some publishers have been using as part of their audience development strategy.
We begin at Media Post, which is reporting on native ad data from AdsNative. “More than half of publishers don’t believe that Google and Facebook “own” the digital advertising market. That’s one of
You’ve probably heard by now that About.com is shut down as of May 2. What you might not know is that they transferred much of their best content to some niche publishing websites that are more personally branded. When you think of About.com you’re thinking wow, it’s the last of the AskJeeves generation, right? But
Mequoda has helped hundreds of media brands build vigorous, profitable, growing multiplatform publishing businesses. And we can help you.
Every quarter, I work on a 5-year business plan with one publishing company, or association looking to expand their publishing arm.
I’m writing today to tell you that the deadline to apply for our 60-Day Subscription Business
Huffington Post’s website redesign digs towards tabloid roots; The Economist slowly redesigns its site; The Boston Globe sets to reinvent its newsroom
A website redesign can have a major impact on a publication, especially if the new site incorporates subscription options or enhanced audience development strategies.
We begin today with a website redesign from Huffington Post, which
What will you be doing next week? Making money, or losing it? If you work in niche publishing, or own a magazine company, I highly recommend joining us at the Digital Revenue Summit in Boston. It’s your one and only chance this year to learn the same tested, proven techniques that have increased revenues by
If your goal in life is to find out what your customers value—ask them.
To make my case, let me introduce you to Green Gardens Network. If you’re new to Mequoda, please take a moment to familiarize yourself with Green Gardens Network (GGN), our composite case study, and CEO Rose Harper, the embodiment of all our
Zink digital magazine relaunches; National Geographic launches digital network; Amazon looking at offering subscriptions to publishers
Not all the digital magazine content we report on involves launches. Sometimes we have relaunches to share about, too.
We begin today with the relaunch of Zink Magazine, in both digital and print. WWD reports, “Zink Magazine, the indie fashion magazine founded
Condé Nast hiring team dedicated to Snapchat as part of audience development strategy; Facebook garners likes but major publishers fleeing Instant Articles
Many publishers are utilizing social platforms as part of their audience development strategy. Today we’re looking primarily at Snapchat and Facebook, as these two platforms have been receiving a lot of attention recently.
We begin today
f there were just three things you could do today to increase your audience, revenue, and profits, what would they be?
In today’s Strategy Spotlight, Don Nicholas, Chairman & CEO of Mequoda shares a strategy for each.
How will publishers make money in the future? Consumers will pay for content. And sponsors will pay for us to create it. At least, that’s what Grzegorz Piechota pitched in a recent session of FIPP’s recent Digital Innovator’s Summit. And if you’ve been reading here for a while, you know I agree.
Today we begin with Dwell and its recent executive change. Folio: reports, “Michela O’Connor Abrams — who spent the past 15 years as CEO of home design magazine-turned-technology platform Dwell — has left the company, Folio: has learned. Re-taking the reins is Lara Deam, who has served as chair of Dwell Media’s board since founding
The publisher websites with the greatest ability to drive traffic and build audiences utilize proven strategies and relevant technology. Today we take a look at some of these publishers and the changes they’ve made to their websites recently.
The Internet has made it cheap, easy and efficient to launch new streams of niche media revenue. Choosing your content focus is a business-critical decision, as the focus you choose pretty much dictates your chances of success with a subscription website. However, more serious than the focus on content for a subscription website is the
Digital magazines continue their development while some print publications go out of fashion. Today we’re reporting on some new cases of print magazines being shuttered for more emphasis on digital magazines.
We begin with T Magazine, published by NYT, and it’s recent change. MediaPost reports, “T magazine, The New York Times’ style magazine, has reduced its
Snapchat’s value as part of an audience development strategy is debated by marketers; The Boston Globe embraces Facebook notifications; Mashable bets on premium video as the future
The best audience development strategy is tested over time. The elements of the strategy are proven to be successful, and anything not working is re-examined. We take a look
Do you ever feel like you’re working harder than you need to? You probably are. Most people do. And the worst part is that without an outside perspective, you could spend your whole career trying to figure out how to work smarter, not harder.
How to create multiplatform events that serve both the in-person needs of your customers, but also your bottom line.
When a user conducts research to inform a decision, whether about where to hold a wedding, what car to buy, or how to spice tonight’s soup, she may want to consult her peers, or look to the
Rodale’s multiplatform publishing strategy finds success with Facebook’s Instant Articles; Google’s Accelerated Mobile Pages drive traffic; Medium launches subscription service
A diverse multiplatform publishing strategy can lead to many desirable outcomes, including a bigger audience, higher website traffic, and more revenue generation.
Today we highlight three publishers realizing these outcomes. We begin with Rodale, which has been
The term “subscription” is a hot topic these past few weeks, especially for new age publishers and media companies like Twitter and Medium. Twitter recently sent a survey to users to ask if they’d be interested in a paid $20 subscription account that would give users access to a premium product, which all seems to
We all know the four basic advertising models, Cost per Thousand (CPM), Cost per Click (CPC), Cost per Action (CPA), Directory/Classified advertising platforms. But what else is out there?
In today’s Strategy Spotlight, Don Nicholas, Chairman & CEO of Mequoda explains how niche publishers are boosting sponsorship revenues with one innovative strategy that advertisers love.
Digital magazine publishers Hearst and Condé Nast’s joint venture makes moves; Mediacorp shutters print to focus on digital; The Atlantic grows international presence
Facebook offering more audience development strategies; Snapchat effectiveness in question; Twitter broadens live video scope
We’re seeing more publishers partnering with Facebook for distributing content as part of an audience development strategy. Part of this content strategy is focusing on Instant Articles and how more advertisements can be placed within Instant Articles. MediaPost reports, “Unveiled in
Pricing is no doubt one of the single clearest ways to either generate more revenue, or less. But the trick is rarely the price itself, and more how it’s positioned. Humans are naturally inclined to make choices based on the relative value of things compared and contrasted to other similar things. If you can play