Multiplatform Publishing Strategy posts focus on how publishers successfully distribute and monetize their content across multiple platforms, including memberships, events, clubs and sponsorships.
Multiplatform publishers like Coursera are offering specializations for their audience; McDonald’s brings a multiplatform approach to app marketing; WPP and Spotify form partnership
Multiplatform publishers can do amazing things by adding to a variety of offerings. Some of these publishers are experienced in the digital world, while others are starting to get their feet wet with
Building relationships and high-quality content serve subscription websites like Scribd, The Telegraph, and Food52
Do you remember when subscription websites started using paywalls to add a new revenue stream to their publication? There was much debate about the process, including the rate to charge customers for access.
The question of price is still a hot topic by
Publishers experiment with interactive content
A couple weeks ago I read that the solution to “listicles” is quizzes. So instead of a top ten list of something, the author thought brands and publishers should be developing quizzes. Author Anna Talerico noted that content doubles in volume every 9 to 24 months, so with more competition, content-makers need to diversify
Economist tests social platforms and axes Pinterest and Tumblr, hones Twitter, and dives in LinkedIn.
According to Digiday, The Economist recently “axed its ailing Pinterest and Tumblr accounts while ramping up its commitment to LinkedIn.” We’ve all been there right. For a lot of publishers, especially those in B2B, it’s Facebook that they’re questioning. Beyond limited reach to
Multiplatform magazine subscribers are looking for more from you. “Let’s make magazines great again,” shall we?
Last week, after over a year of grueling controversy and debate, the US named Donald Trump as President-elect. While half the country was caught scratching their heads, and the other half applauding, Fortune wrote an article about how good marketing got
Some multiplatform publishers are expanding their multiplatform strategy to focus more on social and digital, while others are making acquisitions and cutting staff
The world of multiplatform publishers is no stranger to major changes. For instance, remember the launch of the iPad? It was a game-changer for savvy publishers who began using it to enhance their multiplatform publishing
When print declines, Consumer Reports gets a web 2.0 makeover (wait, what .0 are we on now?)
When we heard Consumer Reports was undergoing a makeover it was music to our ears. Not because they have a particularly ugly publication or website, but because their reason, according to USAToday, is “an effort to to broaden digital
The Sun uses Facebook to combat traffic loss from the paywall that sunk their organic traffic
Last November The Sun dropped its paywall, and according to Digiday, has learned a whole lot.
After the paywall came down last year, Dominic Carter, managing director of commercial at News U.K. said they planned to double their sales team to
Can metered paywalls be the solution to voluntary whitelisting of adblockers?
As they say, if you’re not paying for a product, then you’re the product. And in publishing, when you’re giving away content on your site for free, users don’t seem to understand that you need ads to keep the free content flowing. Adblockers are obviously
You can create multiplatform content much easier than you think, and it won’t cost you more than a modest amount of time.
A decade ago we didn’t hear a lot about multiplatform publishing, but today it’s all around us. For example, content produced for The New Yorker isn’t just for the magazine, it gets turned into snippets in their
Print enthusiasts turn to tech properties to build multiplatform publishing empires through memberships and events
As Lucia Moses at Digiday put it, “In the quest for new sources of revenue, publishers have been launching subscription programs and events series.”
Moses reports, “Condé Nast’s Wired Media Group, consisting of Wired, Ars Technica and Backchannel, is going a step
A basic overview of how a single magazine can turn into a multiplatform magazine through revenue and content model planning
Over the last few weeks we’ve gone over our a collection of content business models used by publishers and we’ve used Green Gardens Network as an example to make our points. If you’re new to Mequoda, please
It’s no Trump University, but LinkedIn is getting into publisher territory swiftly with Linkedin Learning.
In April 2015, LinkedIn bought Lynda.com for $1.5 billion and this September they launched LinkedIn Learning, a subscription website for online skills training. This course business model that they stepped into is an entirely new revenue stream for them, and a new product
Major magazine publishers are getting hip to SEO, and just in time.
A couple weeks ago, Google’s Penguin 4.0 update officially finished rolling out. Publishers who saw the biggest drops, if any, are urged to do link cleanup, as this is a big focus of Penguin.
Search Engine Land reports, “Those hit by any version of Penguin
If this was a traditional newspaper, our headlines would read, Adopt video or sink! Accept severance or go down with the boat! Adopt AMP or say goodbye to site traffic!
If there’s one thing true about the publishing industry, it’s that the world is always pushing forward, whether you’re ready or not.
Publishers should invest in video
In 2016, our clients, who we affectionately call our Gold Members, have followed the Mequoda Method using our Haven Nexus CXMS and have seen tremendous gains in traffic year over year.
Every year at our annual Gold Member Summit, we give out Rocket Awards. The Mequoda Rocket Award honors the fastest growing website among Mequoda’s Gold Member websites.
As the
Spending on print ads to decline 8.7%, and the majors in newspaper publishing are planning for the future
A decade or two ago in newspaper publishing, it wasn’t easy to get ad space in The Wall Street Journal. There was limited space and they were almost always sold out. However, over the last decade, magazines and
Prato will work with a cross-functional team made up of Haven Nexus Software Engineers, QA engineers and subject matter experts to implement Mequoda Systems.
In Mequoda’s history, one of our most successful clients has been Interweave. With our guidance on SEO, email marketing, and website best practices, Interweave launched a group of online communities including Knitting
Instant Articles are being used by major publishers and Facebook is taking note
Facebook has become the bane of every brand and publisher’s audience development strategy, as they increasingly limit visibility on posts that aren’t boosted though their ads platform.
However, one thing we can all be happy about is how they’re improving those ads. Although Facebook’s
When becoming content partners with brands, magazines must put an emphasis on delivering more than basic metrics
There’s no doubt that brands are becoming hip to content, and while their first instinct was to hire content marketing companies to create brand stories, they’ve certainly evolved to see publishers as the experts of content. Thankfully, publishers noticed
This dynamic duo is turning a regional parenting publication into a booming multiplatform publishing company
The Mequoda Multiplatform Publishing Hall of Fame, founded in 2006 to recognize publishing executives at the top of their game, has now expanded to 15 members, with the induction of two new Mequoda Masters at the annual Gold Member Summit last month.
With
Get your ducks in a row and plan your multiplatform publishing future
If you’ve considered selling your publication, the market is saying they will not value a publication at all if they are not at least on the road to multiplatform publishing – so if your organization is not on this path, then there may be
Meredith is busy leveraging a multiplatform strategy of turning popular apps and TV shows into niche print magazines—and having huge success.
Meredith’s chief brand officer, Kim Martin, recently told FolioMag.com that they serve 72 percent millennial women and are actively adjusting their multiplatform strategy.
To better serve millennials, they recently launched More.com, which she describes as “a website
Monitoring the latest digital ad trends finds an effort for more transparency, an elephant in the room, and a major player making a major move
Digital ad trends are as volatile as any in the industry, with highs and lows aplenty. Ad blocking, viewability, tech concerns, juggernauts like Google and Facebook, programmatic, native … the list
Listing this year’s best new magazine launches; plus, the future of Men’s Health and how The Atlantic handles changing social media patterns
Healthy print brands make for healthy multiplatform publishers – that’s a core Mequoda tenet. Today, we’ve got some examples of that: the 30 hottest new magazine launches, a big staffing move for Rodale’s Men’s
Personalization, sales structure, and data-driven publishing highlight latest trends in magazine publishing strategy
Multiplatform content, audience development, and internet revenue models. Attracting and converting. That’s the crux of magazine publishing strategy – don’t make it harder than it is!
At Mequoda, we can distill all of this down to two modules: ACEM, which are the essentials, and
The companies behind the latest multiplatform media headlines include Time Inc., NatGeo, and Facebook
The beautiful thing about multiplatform media is that the possibilities for a digital publishing strategy are endless. The permutations, tactics, the experiments, the social media strategy, the products, services, vendors, successes, failures. Taken together, it makes this industry a fun way to
Some rockstar publishers would like a word with you …
The secrets shared at Mequoda’s Digital Publishing & Marketing Intensive have created publishing millionaires. Would you like to be one of them?
I can’t promise you it’s easy, but it’s far more achievable than you imagine. That’s because the Intensive teaches a complete, proven system for publishing
Ad block software continues to confound the digital publishing industry, but progress is being made as we see the results of various tactics to block ad blockers. Native ads, direct appeals, and other attempts to mitigate ad blocking programs are finding some success, but there’s no question that the issue will be sticking around for
The media companies making the latest publishing business news include Conde Nast, Time Inc., and IAB
The watch word in recent weeks has been “reorg” when it comes to the publishing business news we’re following. Top-tier personnel changes, the elimination of the staff title “publisher,” and big waves being made in the advertising world are signalling
As programmatic native advertising makes its rise, publishers are cautious; plus, is time spent with media next big thing in digital advertising?
Programmatic native advertising … it’s quite a mouthful, right? Well, as it stands, digital publishers are worried they might be biting off a little more than they can chew when it comes to this
You don’t have to pick a primary or favorite digital magazine publishing platform – as we see from leading media companies, multiplatform strategy leaves it wide open, and the more the merrier
When we say digital magazine publishing platform, the image that forms in our mind’s eye is one a jumping-off point, a launching pad, even
For digital magazines, readership data holds a world of possibility within all of those numbers, clicks, and submissions of info. The problem for publishers is figuring out how exactly to draw upon it.
Online publishing strategies have grown exponentially since digital magazines have transformed the industry. It is, after all multiplatform strategy, and media companies are wise to maximize as many channels as they can, from video to white papers to podcasts to events to the online magazine library.
Spend some time in your archives to discover magazine promotions and copy that can be recycled
There’s something about antiques that can make you nostalgic, even if you weren’t alive during the era the object was used. Maybe that’s a past life for you, or maybe it just makes you think of a movie you liked
How to evolve into a rockstar multiplatform publisher by outsourcing these three jobs
Two keys to organizational success as a multiplatform publisher are streamlining the on-staff team members to focus on product management and channel management, while knowing what to outsource. Knowing what functionality to push outside to dedicated specialists who won’t be able to find
Part of Countryside Magazine Network’s success can be attributed to the rise of conscious and sustainable living in recent years, but an even larger part is due to their ability to change with the times in terms of both expertly deployed content and their approach to internet revenue models. Take their recent digital native advertising
The directory content business model is a three-fer
The directory content business has some pretty unique benefits. If executed correctly, this model can be a win-win-win for any ambitious publisher. Not many content business models can say that.
Not only is a directory a revenue stream, it can also be an engagement device on your website –
Your digital magazine website is like a basketball team, always on defense and offense simultaneously.
For a basketball team, protecting the goal keys the transition to scoring success. A rebound, a steal, a turnover … each can lead to a slam dunk on the other end.
I deploy this analogy because times can be tough lately for
Our friends at PubExec.com provide an online digital publishing forecast for next year; plus, what some magazines aren’t getting about Facebook
If there’s one thing we know about online digital publishing, it’s that the industry never stops changing for even a moment.
But we wouldn’t have it any other way, of course. And, yes, we definitely know
The latest updates about still evolving relationship between programmatic, publishers
On the eve of its programmatic publishers conference earlier this month, minOnline.com featured several articles on programmatic advertising, including a few from the point of view of agencies, marketers, and ad buyers.
As this form of revenue generation is still a work in progress for digital magazines,
These organizational teams are key components for building a highly effective and efficient multiplatform publishing business
Building a multiplatform publishing business is never easy, but it is practically impossible without the right personnel. Having the right people in the right jobs has been an endless source of thinking and discussion for organizations of all types, and
What Coke has soaked up from publishing sites; plus, Joe Ripp steps down, and The Daily Beast drives website traffic
In digital publishing, sites are where it all starts. But they can’t be where the consumer experience and audience development end. Far from it. As multiplatform magazines, Mequoda Members know that the homepage is a portal.
ACEM, a foundational part of the Mequoda Method, stands for “Attracting, Capturing, Engaging, and Monetizing” digital magazine readers. Of course, the key to doing those last three is retaining audience who check out your multiplatform content and products.
As you well know, there are currently some obstacles to making that happen. Certain media companies who
Digital magazines are decoding new web publishing platforms, but does it all just come down to content distribution strategy?
Well, the answer to that question is yes, but the execution is open to interpretation. When it comes to web publishing platforms, sometimes it can seem like your options are wide open. That’s because they are.
Observers of
Sometimes media revenue streams flow, and sometimes they dry up
How are you generating media revenue? I hope your response isn’t limited to one answer. Please, take all the time you need, and name as many sources as you can! A multiplatform publisher mustn’t put all of their eggs in one basket. Digital advertising, print sales,
Hire your multiplatform management team to lead revenue and avoid getting caught in the hamster wheel of trying to reach revenue goals before growing
Building a multiplatform publishing business is never easy, but it is practically impossible without the right personnel. Having the right people in the right jobs of multiplatform management has been an endless
We can’t think of a better way to launch an upcoming series of interviews with Mequoda Members who are making waves in digital publishing than to post this recent email exchange with Bryan Welch, a paragon of niche strategy and an official Mequoda Master we’ve admired for a long time.
Since 2014, the MPA has been tracking magazine consumption with its Magazine Media 360° report, and we’ve been tracking those tracks. (After all, we issue our own annual study on magazine readership, the most recent edition of which came out last month.)
Now, those stats and many more have been collected in the MPA’s 2016/17 Magazine
Our mission in life is to get more people to read magazines online, so this round of recent news is well received
Your goal and our goal? Make it irresistible for people to read magazines online … specifically the one you’re producing, pivoting, or redesigning right now. Simple on paper – er, make that on screen
