Tips and tools for getting advice from people who mean the most to your brand
Surveys and polls can be very telling. These direct comments from your audience can tell what
Simple tips for adding links on your YouTube channel
Your YouTube channel isn’t only for presenting video content. It is another extension of your brand and should be designed to send
A Refresher Course in Good Marketing Ideas
Send email from a person, not a company. Check search traffic when choosing blog titles. Include brief surveys on thank-you pages. These are just
The Facebook Timeline isn't official until March 30th, but most businesses have early access at this point and are able to design and even publish right away. Last week I
From the beginning, Facebook has had a focus on visual components. Much of the original work on the social network was about showing pictures of individuals.
This concept has continuously grown.
While bringing your company onto Facebook, what was the biggest problem you experienced? As digital publishers, it would be hard to imagine that creating share-worthy content was the hardest part.
For
How are you driving engagement on your Facebook page?
If you ask some publishers about the value of Facebook, they might focus on the retail aspect. How using Facebook to spread
Eight SIPA members tell what the single-most successful thing their company is doing now
1. More than one portfolio company I’m working with today is having success using the same process:
With so much bad information in the marketplace, many publishing industry CEOs are making bad decisions about their digital magazine publishing strategies
I had the pleasure of spending the evening recently
If 18-25 year olds are a popular audience for your content, you will be happy to hear that, according to Pearson Foundation, tablet ownership is up three times among college
