Niche businesses need additional channels to acquire large enough market share to succeed.
Beyond building an audience through search and website traffic, it’s important to generate retail partners like Amazon
The Digital Native Survey was designed to show how digital natives interact with media and the Internet. The insights are especially helpful to digital immigrants, many of whom operate online
The digital magazine footprint increases in surprising ways
When the tablet computer first hit the market, how long did you think it would take before it made significant waves?
Before answering
Legacy publishers are required to train staff members as they shift from traditional print to digital publishing. Although some of their skills transfer, there were ones for Internet-based audience development
Regardless of how people arrive at your website, your overall goal should be to keep them there with great content, get them registered as an email receiving subscriber and turn
'What If' Proves a Good Start for Conference
Mark Everett Johnson paused and beamed a bit. "You see what just happened here," he told his packed Copywriting Workshop yesterday at the
The design of your online store is crucial to selling products. It needs to be clean and easy to navigate or potential customers are likely to get frustrated and leave.
People often overestimate their market. They do this by looking at the number of nuclear engines, bakers or weekend woodworkers and assume they can get a higher penetration than they’ve
Tips for connecting with your audience
The digital landscape is unique and amazing in terms of communication abilities. There is a vast world of knowledge and entertainment online that can keep
After you’ve operated with a specific email template and strategy for a while, it becomes like second nature. You know exactly what’s needed daily, and you’re able to execute on
