Consider this scenario: Your email sends audience members back to your blog. They read the article and completely love it. What happens then?
In some instances they may bookmark the article.
Integrating Social Media With Your Editorial
Back at the SIPA UK Conference in the summer—yes, think warm temperatures and lots of daylight—Sona Hathi of Melcrum and Mark Johnson of The Economist
What comes to mind when you hear the terms: email marketing, search engine optimization, social media optimization and link building?
‘Primary traffic drivers’ should come to the minds of digital
Every website is going to have its own dynamic in terms of pricing. Let’s take the premium reference content model for instance. There is a typical inclination to decide upon
You might not have noticed the new YouTube roll-out last week, but a few big things happened that benefit professional users everywhere. GigaOM calls it, "one of [YouTube's] most ambitious
When former Chief Digital Officer, Jean-Philippe Maheu worked for The Ogilvy Group, he said: "Ultimately, brands need to have a role in society. The best way to have a role
Connecting the Dots Between Women and Entrepreneurship
“Women start only around 3 percent of the nation’s technology companies. They are almost absent in high-level technology positions. [Although read the article about
Your deadline is quickly approaching... You can do it… Just a few more words…
After all that research and crafting, your article is finally finished. Time to click publish on that
Just recently, Facebook made an entire update to their analytics and let's just say that you can finally make sense from the numbers they've given you. And if you can't—we've
Roger B. Wilson, Jr., newMeetia, The Conference Department, Inc., Winchester, Mass.
SIPA: What was your first job out of college and how did you get into this business?
ROGER: I pounded nails
