Email correspondence is an important part of your audience pyramid. It resides in the second tier – referred to as Subscribers – right above website visitors.
The Visitor tier accounts
Collecting data from your email marketing campaigns allows you to determine which activities are the most beneficial to the health of your online business.
Smart online publishers use this data
The Finer Points of Creating a Video
An interesting theme recently on the SIPA Marketing Listserv focused on turning PowerPoint presentations into Web videos. The idea is to add varied animation/visual
Three ways to take what Google has given you and make the most out of it
Parents have been telling their kids for years not to post anything on the web
Have you received an email late at night from one of your developers stating, "Site XYZ.com is down, we’re looking into it.” As much as we like to think that
David Ogilvy said, ''If you always hire people who are smaller than you, we shall become a company of dwarfs. If, on the other hand, you always hire people who
Brian Crotty, President, OPIS (Oil Price Information Service), Gaithersburg, Md.
What was your first job out of college and how did you get into this business?
I had a creative writing degree
Why product, price, and offer have never been more important
The rush to create and sell digital information products is leaving a lot of money on the table. While I believe
Appease your audience with enhanced usability
Users of subscription websites should be able to easily access the content they subscribe to. This expectation is a key component for maintaining a successful
Discover the probable path your online business is headed on
If you are looking to expand upon your current business, create new aspects of it or develop an entirely new online
