SIPA, SIPF and Members Give Back to Community
There’s always enough bad news in the world, so on this rainy Tuesday (here in Washington, D.C.), let’s spotlight some good things.
1. Kudos
Tips from Jeanne Jennings, Email Marketing Consultant, at the Mequoda Summit West 2011
For all the naysayers out there, no, email is not dead.
In fact, it offers the highest ROI of
Is the "walled garden" paying off for the New York Times?
About two weeks ago, The New York Times put up their paywall again, asking users to pay for content. To
Carl Kravetz, publisher of Vida y Salud, discusses five online partnerships for success in today’s Building Online Partnerships webinar
Life is like riding a bicycle. To keep your balance you must
Don Johnston, Senior Vice President/Group Publisher, AHC Media, Atlanta
What was your first job out of college and how did you get into this business?
I was fortunate that my college newspaper,
Suggestions from the Headline Writing Workshop at the Mequoda Summit West 2011
Last week’s Headline Writing Workshop at the Mequoda Summit West 2011 was a great course to learn new headline
Carl Kravetz, publisher of Vida y Salud, discusses how he’s been able to develop content partnerships
I recently had the opportunity to sit down with Carl Kravetz, publisher of Vida y
The top five results from our survey on creating the perfect digital magazine
Yesterday, at the Mequoda Summit West 2011, we discussed the results from our survey on creating the perfect
Content marketing and SEO will help build long-lasting relationships
Our Mequoda Summit West 2011 wrapped up today with an optional social media workshop.
During the last few days, a lot of great
Not Your Older Brother’s Online Advertising
A recently designed SIPA banner ad (above) for the U.K. market led me to the website of InPublishing. It's a massive all-media home base and
