The best SEO campaign strategy is actually a social strategy
Search engine marketers are continually throwing their arms up in the air every time Google makes an algorithm change. Unfortunately, these
SIPA Members Appear in Popular Media Outlets
It’s not often that you see Justin Bieber and Charlie Sheen headlines above SIPA member articles. But that’s apparently what can happen when you
Google is still leading in net ad revenue
The top five websites in the online advertising industry are experiencing a revenue increase of 20.5%.
Among these companies, Google is leading the way
Three publishers who pay attention to content freshness in their website homepage designs
When searching for something in a search engine, we're typically searching for the most up-to-date information, or the
With Content Marketing Made Simple, you will discover how to leverage organic media
In yesterday’s Mequoda Daily, we focused on the third principle of a successful content marketing strategy: Organic Media.
Although
James Sinkinson, Publisher, Infocom Group, Oakland, Calif.
What was your first job out of college and how did you get into this business?
My first job out of college was as advertising
Statistics on email usage for mobile and social media users
Last week we discussed comScore’s “2010 US Digital Year in Review” and its findings on email usage.
To continue on this topic,
The new and improved Facebook Like button takes over the old share button
It's funny. When we start using social networks, we require a little adjustment period. We take small steps
4 components for writing educational articles while engaging in content marketing
For all the online editors and content creators out there, in what ways do you structure content?
I’m not referring to
With a new algorithm change, content farms are expected to suffer
Google announced recently that it has made a major change to its algorithm.
Before you start to worry, this algorithmic change
