Subscription Website Publishing posts focus on how to build and operate a premium subscription website, including how to best align and repurpose your content, increase subscription orders, and best practices for subscription website architecture.
Now that we’re 5+ years into the advent of the iPad and responsive website design has penetrated to a point where it's now a must-have for Google-friendly sites, it’s become
Reader engagement is a key metric important to all publishers. Time spent, pages per visit and return visits are all numbers that every online publisher should hold near and dear.
The
There's a lot to learn in Google Analytics, but unless you're a business analyst or marketing manager, you probably don't need to know all of them.
However, one set of metrics
Membership website publishers must recognize the value in their products. Not all subscription websites are created equal, but the best ones do have something in common.
The commonality that all great
The answers are not always obvious, even to a seasoned print or digital publisher. Starting a new website is very different from running an existing property. Over the past 10
Design is a delivery mechanism for content – nothing more and nothing less. The more elegant, the better, of course, but getting caught up in appearances is never a good
If at least 2% of your website visitors aren't converting into email subscribers, then you're reading exactly what you should be. And most publishers are averaging much less than a
Your website taxonomy is how you speak to those who are looking at your website. Publishers live in the visual world and have a habit of going for over-designed websites
If your website taxonomy is perfect, it means that your readers are never confused by the language on your site. It means they know what they're clicking on and subscribing