Subscription Website Publishing posts focus on how to build and operate a premium subscription website, including how to best align and repurpose your content, increase subscription orders, and best practices for subscription website architecture.
There is simply no substitute in subscription marketing for a great product that delights customers by engaging them repeatedly with topical content that enlightens and entertains. The best new premium
Membership marketing isn't a new game, but selling all-access memberships to digital libraries and archives certainly is. Heck, most publishers haven't even taken the step to digitize their archives yet.
Fortunately,
You may have heard the term Minimum Information Unit (MIU) if you run a subscription website with a digital library. If not, let's recap the MIU concept, then we'll get
Back in 2007, we selected WordPress as the foundation for what has become one of the publishing industry's most robust membership publishing platforms—Haven WordPress, the ultimate customer experience management system
Everyone seems to claim to be an online publisher these days. But for us real publishing professionals, having the right tools—the right CMS—to publish your content easily, affordably, and so
If you sell magazines, you're finely tuned into your niche competitors. You see them leveraging their digital archives, you see them trying new email marketing tools, and you see them
One hundred years from now, people will find it amazingly odd that magazines were once marketed as throwaway products. We already know now that a digital media library, which includes
Ed Coburn of Cabot Heritage Corporation Bestowed with Digital Publishing Honor
Established in 2006 to honor individuals and organizations who advance the art and science of digital publishing, the Mequoda Digital
Let Us Come to You! The Mequoda Marketing Secrets Workshop is Going on the Road
You don’t need me to tell you about all the challenges facing magazine publishers today—and, as
