We have seen the popularity of the iPad and similar tablet devices within their infancy. We’ve also seen the mobile device market explode. These trends will continue to evolve. In order to utilize the popularity behind these technological advances, it’s important to know who and what you’re really developing your magazine for. Our Digital Publishing Trends posts capture what’s happening in the digital publishing world.
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The millennial demographic is one publishers often wonder about. Considering millennials into an audience development plan is a great idea for publishers, and we're now seeing some interesting evolutions in
Multiplatform publishing options continue to grow for digital publishers. Today we're looking new strategies being used by publishers for tapping into new revenue streams and audiences.
Publishers of subscription websites are warriors. They constantly work to improve their standings, even when there are forces working against them. Up until recently, social networks and search engines were
Opportunities for digital publishers develop through new technology and partnerships, even some that appear to be unlikely candidates for a cooperative venture. Today we're looking at some unique partnerships being
The technology behind digital video has come a long way. Now, the ability for publishers to use digital video as an audience development tool has reached new heights. Today we
We're pleased to share news on an acquisition that many in the magazine industry believed was coming. Multiplatform publisher Hearst has agreed to buy Rodale Inc., a publishing company we’ve
Subscription websites can be a major revenue stream for savvy digital publishers. Today we're looking at some examples of this from major publishers.
We begin with The Atlantic, a subscription website
The multiplatform publishers at Meredith and Condé Nast continue to make changes to their teams for maximum potency in the digital age.
We begin today with Condé Nast and the
Keeping an eye on Google's changes is one way digital publishers are able to stay up-to-date on the best audience development strategies for the market-leading search engine.
Today we're looking at