We classify website visitors into two categories: known and unknown. A known user is someone who has visited your site before and who has signed up for a free report
The Mequoda Internet Marketing System is a two-step marketing program that uses a Mequoda Internet Hub to attract new customers, capture email addresses and build customer relationships that supports a
The Mequoda Internet Marketing Model is designed to be an easy-to-use starter Internet business model tool. It is an Excel-based modeling and budgeting tool that can be used to guide
Internet marketing encompasses a wide range of methods including search engine marketing, email marketing, viral marketing, affiliate marketing, display advertising, interactive ads and others. The nature of the Internet causes
A simple, easy-to-use website that offers users free content and community in return for registration and brand loyalty. The website earns money by referring loyal users to one of more
The Mequoda Group has identified 30 ways that publishers can deliver and monetize information. While it is not an efficient strategy to adopt all of these platforms, selecting a mix
A Mequoda Website Satellite Archetype that combines the strategic intent, or goal, of 2 or more website archetypes. A print example would be newspapers or magazines, where they generate revenue
Glossary Landing Pages are landing pages that must both attract targeted website traffic and convert visitors into subscribers, buyers or registered users. These pages are most often associated with search
A hot new tactic for increasing landing page conversion rates for every entry point on your website is called a Floater. While it may look like a pop-up, it's not.
Earned Media is a marketing source that you can't necessarily purchase, but you must work very hard to earn. Public Relations is a prime example of Earned Media. While you
