[question]
You briefly mentioned using Myers Briggs to better understand your employees and/or co-workers. Can you talk a bit more about how you use this tool?
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In a smaller online publishing business,
[question]
I’ve heard people refer to their email opt-out rate as a “reader satisfaction” score. Can you explain this a bit?
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If you want a good indicator of how satisfied readers are
[question]
Can you please explain how to calculate the 5 ratios every online publisher should know?
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[answer]
Sure! Here goes:
Google Visibility Index
This is your estimated search impressions divided by total searches for a
[question]
Can you please list the URLs for the free tools I can use to discover the answers to those 9 questions every online publisher should ask themselves?
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[answer]
Sure! Here goes:
How
[question]
What are some ways I can increase the amount of product I sell from my email newsletters?
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[answer]
One key to selling more products through editorial email newsletters is learning how to
[question]
Some publishers only put one story in any given issue of an email newsletter, while others publish multiple stories in any given issue. Can you talk about the differences and
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What are some steps I can take to increase my email subscriber file?
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[answer]
In our view, building a large email subscriber file has a lot to do with the keywords you
[question]
How does website architecture play into revenue generation?
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[answer]
The publishers that have seen the most success in generating online revenue are those whose websites are architected to be completely in-line with
[question]
What might be included in a typical sponsorship package?
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[answer]
A great sponsorship package might include (within a certain content section of a site): the leaderboard, a large ad box, a medium
[question]
Why do you list the 9 ways to generate revenue in a pyramid?
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[answer]
As you’ve learned, revenue generation can take many forms online. The hierarchy of the pyramid is meant to