SIPAlert Daily

Videos Make Presence Felt on SIPA Member Sites Two weeks ago we gave you Part 1 of our Video Review about what equipment to buy, rules for creating video and rules  

Your Pass to Building Profitable Subscription Websites When you log onto MLP Profits, you immediately see substance—and potential. (MLP stands for Master Limited Partnerships.) The substance lies in the weekly articles  

Ed Coburn, Publishing Director, Harvard Health Publications, Harvard Medical School SIPA: What was your first job out of college and how did you get into this business? COBURN: I got into this  

e-books Milestone Ignites Lively SIPA Forum Chat An interesting discussion took place recently on the SIPA online marketing forum. (This is one of the top member benefits.) It began when someone  

Is Fractured Consumption the 'Write' Thing? Trapped miners. Taylor Swift. Tom Brady. Binary death star. Now that I've gotten your attention, Robert Lerose wrote a fascinating article in the August Hotline that  

More Dumb Things and Their Successful Solutions Complicated spread sheets, over-crowded Websites and courtesy-reply envelopes are just three of the next 10 of 50 Dumb Things Publishers Stopped Doing and So  

IdeaSlam I Ready to Show the Way I once watched this incredible German film where the protagonist had to travel to a small city in the Arctic Circle to compete in  

Marketing to a Diverse Audience, Part 1 I wrote an article a few years ago about a newspaper in San Angelo, Texas, that scripted a series of house ads starring their  

Aim, Shoot, Post. But First Get Some Equipment Last week, 3D, the DMA Daily Digest, led us to a website called Target Marketing that published a nice piece on “Creating and  

Karen Piontkowski, Founder and President, Direct Answer, Inc. Katie Rogers, Vice President, Direct Answer, Inc. Editor’s Note: We give you a pre-Labor Day special today of two-for-the-price-of-one. SIPA: What was your first job