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A couple of years ago, Don outlined the attributes of a premium content subscription: not a website itself, but the thing that customers buy – the content subscription. In updating this  

Over the past five years, our executive team has collaborated with publishers, both large and small, to create 35 comprehensive business plans. Some of these plans covered the complete overhaul  

It strikes me as somewhat ironic that the word magazine which simply means storehouse, is becoming more true than ever as magazines go digital and digital magazine libraries make it easier than  

When an article publishes on your website, how do you go about promoting it in social media? When I pose this question to a room full of magazine editors from different  

Every month, if you're great at SEO, the majority of your website traffic comes from search through blockbuster posts. That's great because it means you can spend less on paid  

One of the best ways to discover how you can create a successful digital publishing and marketing system for your publication is to look at how other similar publishers plan,  

It's a good time to be a publisher. Brands have launched their own brand magazines, and many publishers have gone digital-only.  In our minds, there's not a competition between print  

Discover the carefully guarded source of the world’s most effective email subject lines that most professional copywriters don’t like to share  

If you're one of the hundreds of magazine publishers who are still giving away your magazine content, it's probably time to stop and think about using that content to sell  

I read with something between amusement and dismay a recent piece about how the Wall Street Journal, one of my favorite news sources, is trying to do a better job  

Some helpful hints on generating revenue through online advertising What comes to mind when you think about revenue models on the Internet? Is it a relatively new model that was designed  

Magazines are designed to be read from front to back. They have covers and a table of contents. Magazines are arranged in a series of articles. Compare that with other