There is simply no substitute in subscription marketing for a great product that delights customers by engaging them repeatedly with topical content that enlightens and entertains. The best new premium
“I simply don't understand the opportunity,” one veteran magazine publisher told me at a recent industry conference. “My magazines are sponsor-driven. My issue archive includes hundreds of back issues. I
We often hear about predictions for digital magazines; how they will grow, the revenue generation expected throughout the industry and the time frames associated with these numbers.
These predictions are important,