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The last time you watched a complete video online that you were ultimately interested in, how long was it? Have you ever looked up video length best practices for your  

The true audience development definition requires maximum outreach while retaining results for future sales Just like "inbound marketing" was the buzzword of the online marketing industry last year, "audience development" begins  

Discover the carefully guarded source of the world’s most effective email subject lines that most professional copywriters don’t like to share  

One of the best ways to discover how you can create a successful digital publishing and marketing system for your publication is to look at how other similar publishers plan,  

Our digital marketing teams at Mequoda have tons of fun managing comprehensive email and web marketing programs for our publishing partners. Our services range from being strategic advisors to being  

A multi-platform website enables a publisher to create dynamic content on multiple platforms. Some of these platforms might be online streaming through a membership library of training videos, or it  

Digital magazine publishing software is important; which option are you using? Publishers have been trying digital magazine publishing software during the last few years in hopes of creating the best digital  

Creating the best subscription website business models starts with understanding your minimum information units—both the free minimum information units you'll use to build a loyal audience and the premium minimum information  

Do you want to know how to find your top trafficked posts, and improve them in ways that will help them drive more traffic, and convert more visitors? If your answer  

Improving membership loyalty is a fun task. It's human nature to want to feel like you're a part of something. Church, political parties, fraternities, secret societies, you name it --  

There's no such thing as a one-size-fits-all content management system. The best CMS for a magazine should be built with a publisher in mind. After all, you have a different  

In the past, we have reviewed how to use the concepts of Six Sigma in subscription marketing and testing and then creative offer testing for subscription pricing. We shared a story