If you've been in the publishing industry for a long time, you probably feel like you've seen it all. Business models have come and gone and evolved significantly over the
The current worldwide pandemic has changed our lives in ways that we'll see and feel possibly into the next decade. Ordering take-out from your favorite restaurant and getting groceries delivered—not
How would you like to expand your product line with something that’s based on content you already have, increases your credibility in your niche, offers your customers immediate gratification, and
Some of your customers will want one of your products, and others will want more. But how many will buy the first and never return, and how can you generate
Over the past five years, our executive team has collaborated with publishers, both large and small, to create 35 comprehensive business plans.
Some of these plans covered the complete overhaul
One of the best ways to discover how you can create a successful digital publishing and marketing system for your publication is to look at how other similar publishers plan,
A magazine subscription website model is set up to sell subscriptions for a related print or digital magazine and to provide access to back issues and other premium content.
For the
Only five years after the advent of the tablet, strategies for successful digital magazine publishing are starting to sort themselves out and deliver measurable results. Of course at Mequoda, we're
Would you like to triple the response to your current email promotions and sales pages? Because that's exactly what we're seeing happen when publishers stop promoting their magazines and start
Does your business feel GREAT right now? Just like the world, our economy, and unemployment rates, most things don't feel great. That's something most of us can agree on.
That said,
Recently a publisher came to us interested in our email marketing services, in which we develop, test, manage, monitor, and react to a series of email marketing campaigns developed using
The answer many people give to the common question, “What is a web magazine?” is often incorrect by our definition.
Some may say that a magazine’s website is a web magazine,
