If you’re a magazine industry professional in the digital age, you’re certainly savvy enough to succeed. And perhaps you’re satisfied with your revenue and business growth as they are.
But do
From time to time, it’s a good idea to sit down and think about the value proposition you provide prospective buyers in your subscription marketing efforts. When you are running a
We often hear about predictions for digital magazines; how they will grow, the revenue generation expected throughout the industry and the time frames associated with these numbers.
These predictions are important,
In our last Mequoda Magazine Consumer Study, we discovered that out of all the paid types of magazine content available online, adults in the US pay for news, most. If
Everyone seems to claim to be an online publisher these days. But for us real publishing professionals, having the right tools—the right CMS—to publish your content easily, affordably, and so
If you sell magazines, you're finely tuned into your niche competitors. You see them leveraging their digital archives, you see them trying new email marketing tools, and you see them
When walking in to a massive library or bookstore, it's hard to decide what to look at without becoming instantly overwhelmed by all the possibilities. The same goes for an
In the past, we have reviewed how to use the concepts of Six Sigma in subscription marketing and testing and then creative offer testing for subscription pricing.
We shared a story
You might be wondering, how does one become an email marketing expert? And how can these experts tell you how to run your company more profitably, without ever having walked
Please disregard this post if you can’t immediately answer yes to these four questions:
Does your email list contain at least 100,000 email addresses?
Do you want to increase your
Last week I was emailing back and forth with my friend and colleague Jack Edmonston, who often sends interesting news my way with some thoughts to pontificate on. This time
Are you still selling your magazine on one platform? Sure, print magazines smell good and even look good on a coffee table, but the most successful subscription and membership marketers we
