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What should your email marketing service provide? Email is technology’s gift to marketers. For good or bad, it allows companies to send word of their products and services into the inboxes  

The best email marketing practices encourage responsive design, endless testing, and customer retention strategies If you didn't already know, the Mequoda Method is a compilation of best practices derived from publishers  

When you think of the best email marketing service, you might be thinking of an email service provider like WhatCounts, Constant Contact, or MailChimp, but the system you use is  

At Mequoda Publishing Network we are big on helping print publications adapt to today’s digital environment. There are quite a few ways to bring your brand online these days, but  

“Never stop testing, and your advertising will never stop improving,” said David Ogilvy, known as “The Father of Advertising” the “Original Mad Man”. Even our best-performing publishing partners—who publish on  

In the past, we have reviewed how to use the concepts of Six Sigma in subscription marketing and testing and then creative offer testing for subscription pricing. We shared a story  

We talk a lot about digital magazine subscription marketing around here, and unwittingly neglect your very important print publications. Once you’ve established your subscription price strategy, the next problem to solve  

I find myself publishing digital books, magazines, and newsletters as I have transitioned away from print over the past decade. I wish I could say that I made this transition  

Are you utilizing this one important part of your email marketing program? Have you ever heard that timing is extremely important to the success of email marketing programs? Sometimes this timing  

Is it somehow improper for email newsletter editors to support audience development efforts? Is it wrong for bloggers to promote a product from an advertiser, or from themselves?  

The best email marketing campaigns don't hit the snooze button on engagement – they wake up early and go to work every single day The worst thing you can do to  

This was my 3rd time attending MANTS in Baltimore, MD earlier this month. It was definitely colder than I have ever seen it. Temperatures were in the 20s with windy