Closing Day of SIPA 2011 Asks Key Questions
On the final day of the SIPA 2011 Conference in Washington, D.C. today, David Meerman Scott had some good news and bad news
SIPA 2011 Rises and Shines on Day 2
"I've had this one great customer for years, a small toy store owner," explained Donna Jefferson of Chesapeake Family at an idea-swirling Day
4 helpful tips for gaining more exposure and developing lasting relationships
Creating relationships with bloggers can lead to more exposure for your content and brand.
Bloggers that already have existing audiences interested
Are you using legacy, physical and promotional products to their full capacity?
In yesterday’s Mequoda Daily we discussed five methods for increasing direct website traffic that multiplatform publishers have been utilizing.
Those
Characteristics of online video ads that interest viewers
There are plenty of video options for viewing online today.
Surprisingly enough, among the video options, users are choosing to watch video advertisements from
Social Media Updates for YouTube, Twitter, Facebook, Google and LinkedIn
In the past few months, there have been some noteworthy social media updates to the platforms that we use in our
Discover different opportunities for increasing website traffic through unconventional methods
Multiplatform publishers have an advantage when it comes to generating website traffic.
For instance, they can use all the digital reach they
The seven audience development steps of a successfully repurposed product
The good folks over at Mother Earth News have an admirable approach to thinking about content development.
“We think of an idea
Internet strategies evolve quickly; keep up to date with informative free reports
Think about last year’s Internet strategy…what were you doing to build audiences and sell products?
Were you heavily using micropublishing
SIPA 2011 speakers bring their books and knowledge to the table
Josh Bernoff, co-author of “Empowered: Unleash Your Employees, Energize Your Customers, Transform Your Business,” delivers a keynote on The Dynamics
Google joins the social scene with Google +1
Google +1 isn’t completely new. The social component was released back in March as what seemed to be Google’s version of Facebook’s “Like”
Learn how to check website traffic and compare your print to web ratio
The amount of visitors who come to your website can directly correlate to how much revenue you are
