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How to manage multiplatform brand development Successful publishing companies have reinvented themselves over the last decade into multiplatform publishers. The most successful of these online publishing companies deliver any information the  

Target your keywords, inform audiences and do so in style Download a free digital copy of our SEO Press Release Guidelines white paper now The press release will never be the same. The  

Best Ideas: Tweetups, Email Capture and IT Cooperation The Super Bowl has its awarding of the Most Valuable Player trophy, a concert has its final encore, and a SIPA Conference has  

Cyber Monday’s showing in 2010 hits an all-time sales record In a time when people are hesitant about spending, US online retail sales hit an all-time high on Cyber Monday. According to  

The dramatic difference between having right and left sidebars in your email newsletters Have you ever wondered which side of your email newsletter should hold your featured product or call to  

A Mequoda Content Marketing System depends on building user relationships that begin with email capture. In 2011, more than ever before in the history of publishing, the database is king. Building user  

Who No’s? Try Saying Yes or Sharing With Others I saw the show “Oklahoma” the other night. What incredible music! (Are you older than you think you are when you say,  

Apply to become the editor for iNET Interactive’s affiliate marketing community, ABestWeb.com This contract position offers an exceptional opportunity to become the editor for iNET Interactive’s affiliate marketing community, ABestWeb.com. As  

Facebook loopholes for creating content marketing promotions that work AND adhere to their policies Many publishers just launch into running their own promotions and sweepstakes through Facebook, but a good percentage  

Businesses can now add coupons and discounts to “check-ins” Fousquare, SCVNGR and Yelp are notably the most popular “check-in” websites. And for good reason, have you seen the “Check-in Offer”? Businesses can  

Master 4 steps for content marketing that will lead to a sale Content marketing is one of our favorite topics to discuss at the Mequoda Daily. Content marketing is the current face  

Conference Recap, PR Primer Highlight Latest Hotline The SIPA Hotline newsletter has long been one of the most worthwhile member benefits. (The latest one has just been posted for members on