Get Free Email Updates | Have an Account?
  • Free email newsletter
  • LinkedIn
  • Twitter
  • Facebook
  • RSS Feed

Tag: ad blocking programs

Battling Ad Block Software: Business Insider, Google, and More

Ad block software continues to confound the digital publishing industry, but progress is being made as we see the results of various tactics to block ad blockers. Native ads, direct appeals, and other attempts to mitigate ad blocking programs are finding some success, but there’s no question that the issue will be sticking around for a long while.

Content Marketing, Publishing a Match Made for Growth

When it comes to content marketing, publishing executives know how valuable native advertising can be to their revenue stream. More and more, though, digital magazines are taking matters into their own hands and producing that branded content in house, adding staff and other resources to their operation in order grab a larger slice of the pie and future-proof their properties.

Digital Ad News: Blocking Still a Stubborn Issue

You don’t need us to tell you that the digital ad news when it comes to anti-ad-block efforts is not necessarily good. The efforts of digital publishers to block ad blockers are being undermined by a prevalence of viewability problems, chief among them software that grows ever more sophisticated in its ability to shield readers from digital advertising.

Digital Magazine Publishing Trends: Subscriptions, Subscription Boxes, and Millennials

There’s no shortage of interesting digital magazine publishing trends to watch, but hovering near the top has to be magazine subscription marketing.

With all of the “ad”-versity facing the industry – ad blocking programs, ad viewability, ad tech, etc. – it’s no wonder that digital publishers are trying to circle back and discover other ways of monetizing content. Subscriptions, of course, are a classic route, but it’s a route that has undergone some serious construction and detours since the heyday of blow-in cards.

What Publishers Are Doing to Stop Ad Blockers – or at Least Deal With Them

To stop ad blockers, you have to think like consumers using ad blockers, and that process is pretty simple: If you clutter up their user experience with thoughtless auto-play and clumsily deployed displays, then they’re going to avoid your content – even if it’s quality content.

So, you can block ad blockers with impunity or let them run rampant across your site … or, you can find some middle ground.

Digiday has a little bit of everything with recent coverage. Let’s get right to it!

Video Monetization: Tips to Help Make It Happen

For regional magazines and niche publishers, video monetization is even more of a priority
Video monetization represents one of the great opportunities of the next five years for digital publishers, but success isn’t going to come easily, as the industry is still wrapping its head around it. As with many aspects of business for media companies,

Ad Blocking Impact Will Reach Unprecedented Levels in Coming Years

What we know: Ad blocking is on the rise. What we don’t know: whether the effort to block ad blockers will prove effective. What’s starting to become apparent: The ad blocking impact will be significant.

For online publishers who don’t rely solely on digital advertising for revenue, this is not crushing news. Hopefully, you’re one of them, because you have a multiplatform strategy in place. For online publishers who do, rely solely on digital advertising, read on for MediaPost’s coverage. And don’t panic!

Online-Only Magazines: News on Audience Development, Mobile, and More

Monitoring the latest media trends for online-only magazines and other publishers
These are interesting times for online-only magazines: The industry, like a growing child, is changing every day, and just chasing it around can be exhausting.

Ad tech, mobile monetization, audience development, ad blocking and viewability, data and analytics, and other considerations – and, some would say,

Publishing Economics: Facebook, European Expansion, Ad Blocking

The volatility of publishing economics will be mitigated with a multiplatform strategy built on repeatable best practices. That is one of our core principles, and a big part of what the Mequoda Method is built on.

Still, it’s worth it to monitor the trends priming the pump of publishing economics, and Digiday certainly has us covered in that department this week. Let’s take a look at a few of their latest articles!

Programmatic Native Push From Hearst Heralds New Age of Advertising

Lots of news on the ad tech side of the industry, which really shouldn’t come as news, given all of the advancements happening on what seems like a weekly basis from publishers, vendors, and search & social giants. For instance, if you thought marketers and publishers would leave programmatic and native ads in their separate camps and call it a day, you were mistaken. Meet the programmatic native model, currently being showcased by Hearst!

Also in the works: Ad blocking solutions, including a summit from the IAB and more from Google in the effort to solidify their hold on digital advertising. MediaPost has it all handled to start the week. Let’s get to it!

Online Magazine Content Considerations: Saturation, Data, Editions

Times, Adobe, others making online magazine content news
Online magazine content doesn’t end with an article being posted online. Rather, that’s where it begins.

There are innumerable ways of repurposing content, and indeed, repurposing content in an age where massive amounts of content come pretty cheap is crucial in attracting, capturing, engaging, and monetizing readers.

Emails, white papers,

Advertising for Publishers: Programmatic, Ad Blocking, and More

Advertising for publishers is also well known as an adventure for publishers, or better yet, a “choose your own adventure” for publishers, rife with peril but also the possibility for cashing in. There are obstacles around every corner in the way of ad blocking and viewability, and new technologies that can act as implements in your quest.

Programmatic ads make for one of those tools, and it’s becoming more and more popular even as some question its efficacy. MediaPost has some coverage on this topic and more among recent posts!

Publisher Analytics: Google, Ad Viewability, User Data

In recent news from the world of publisher analytics, we see Google share the top factors for search, the IAB’s latest pronouncement on ad viewability, the efficacy of data monetization, and more

Pay-Per-Article Push Is Making Its Big Move

Blendle, pay per article service, launched in beta recently, with top digital publishers onboard in a bid to battle ad blocking programs
Will readers pay per article to access quality content? Many media companies are hoping so, and the movement might be having its moment.

Of course, like any other tactic, pay per article will not single-handedly

Online Magazine Ads: News From Google, Apple, Trinity Mirror, and More

Most publishers – at least most niche and regional publishers – cannot live on online magazine ads alone, but of course they’re still a key component of any media operation.

The caveat? Generating enough revenue and keeping enough digital advertisers happy has gotten harder and harder as the media landscape has become more fractured and viewability has become more elusive. Or perhaps demands for better measurement have intensified.

Multiplatform advertising is doable, and it’s something Mequoda Members do well. And while we all deal with issues – whether it be struggling to decide on Facebook Instant Articles viability or the fear of getting swallowed up by Google; how to handle native well and how to battle ad blocking – the future is bright when it comes to online magazine ads.

Disable Ad Block Software? Publishers Ask Readers for Compromise

Publishers have had it up to here with major sources of their revenue being cut off, and are confronting readers with requests to disable ad block apps or risk losing significant access.

But what’s the best way to block ad blockers? That’s the burning question for digital magazines, and strategy is evolving.

Digiday has done some great reporting on that evolution, with several recent articles on the subject. Let’s see what they’ve discovered!

Twitter Publishing: What Hath Full-Length Wrought?

If you know the Mequoda Method, you know that Twitter publishing is important when it comes to multiplatform publishing. But how much does that importance depend on this social media strategy’s format?

Meanwhile, Facebook Instant Articles is expanding, as well.

We’ve also got news to relay from Business2Community.com on promoting content and ad blocking programs. Let’s get started!

Assessing Anti-Ad-Block Efforts From Digital Publishers

Coming up with anti-ad-block tactics is emerging as one of the great causes for magazine publishers who are determined to maintain digital advertising revenue regardless of readers’ own aggressive push for a cleaner experience via third-party software companies.

For digital magazines dependent on ads, this is an issue of basic fairness. For consumers, this is an issue of preference, and with so much content available out there, they would seem to have the pick of the litter. Which is why publishers are trying to forge a concerted deterrent for ad blocking, one that finds everyone on the same page and compromises with readers.

Social Media for Magazines: Audiences Up in 2015

If you want to drive traffic – and revenue – as a digital publisher, social media for magazines is no longer a religious discussion. It’s a must-have component of your multiplatform strategy.

For those holdouts who consider social media strategy a luxury, frivolity, or optional tactic, we do understand your reservations, to an extent: After all, there’s frankly a lot of junk out there … in the form of clickbait, shady referral traffic, and other drags.

But the upside is undeniable, with side-door traffic via mobile devices surging past traditional desktop homepage visits. With the likes of Facebook Instant Articles, Twitter marketing, and Snapchat promising publishers boosts in readership and sharing. And with plenty of opportunities to offer fans freemiums, subscription plans, and multimedia.

Digital Media Trends: Ad Blocking and Viewability Even Bigger in 2016

If it’s 2016, and we’re writing about digital media trends, you know it must at least touch on the topic of ad blocking and/or native content. Today it’s mostly the former, along with a little viewability sprinkled in for good measure.

With all of the coverage on ad blocking — Digiday rightly points out that the hype is starting to outweigh the issue’s actual impact — are we getting any closer to the heart of the problem? And, more to the point, reaching a solution that satisfies readers, publishers, and advertisers alike?

The answer is … maybe, and it’s one that involves something Mequoda Members already practice on a daily basis …

Mobile Ad Blocking: The Dominant Trend of 2015 … and 2016?

On desktop or mobile, ad blocking has emerged as the defining issue of digital publishing in 2015. This presents good news and bad news for online magazines looking to compete in a crowded marketplace.

The good news? There’s a real opportunity for digital magazines to find out what users want and reshape the way they do business with marketers. With higher-quality digital advertising paired with stronger content the rule and not the exception, revenues will rise and subscription websites will gain and hold more value.

In addition, the worst web magazines — exploitative, trashy, inferior ones — will fall by the wayside because clickbait will lost its effectiveness in the wake of tougher mobile ad blocking.

The bad news? Well, the bad news is that it’s always darkest before the dawn, and making money via an advertising revenue model is going to be tough for a while if the industry continues on its current trajectory.

But will it? Digiday takes a look in a handful of recent articles. Let’s wrap up 2015 with one of our favorite sources of news!

Digital Media Industry Trends: Tablet Magazines, Ad Blocking, Mobile-First Design

The digital media industry trends dominating the headlines at the end of 2015 share some overlap with the digital media industry trends we started the year with — monetizing mobile and video, for instance — but there are some that came out of nowhere and now have the business scrambling around somewhere between casual concern and crisis mode.

You guessed that one, all right … ad blocking.

Meanwhile, multiplatform publishing — our focus since we started Mequoda — has gone from optional strategy to absolute necessity for digital magazines making any sort of serious bid for success.

Digital Media Ads: Cross-Device Targeting, 2016 Predictions, Ad Blocking

Digital media ads are only one part of a multiplatform strategy amid subscriptions, events, white papers, and other products, of course, but they sure can serve as an important 0ne, depending on your magazine business model.

For all but the biggest, most established publishers (and even sometimes they themselves) generating Internet advertising revenue can be tricky and erratic. While the ad dollars are there, wringing them out with the right online content management and audience development is the key.

Publishing Deals: Airbnb, Hearst, Billfold, Medium, and More

They might not rival Major League Baseball’s offseason hot stove of free agency and trades, but publishing deals at the end of 2015 are still making magazine industry news in a business that in recent years has seen only one constant: change.

In today’s roundup, relayed from The Wall Street Journal’s CMO Today, we’ve got one brand circling back on its content marketing strategy to produce a stronger magazine business model and another moving its digital content and operations to a leader of the “platisher” movement.

Meanwhile, Facebook, recently on a streak of publishing deals culminating in Instant Articles, reconsiders its own advertising revenue model as its partners register some early complaints.

Advertisement Regulations Come Into Play on Key Issues for Publishers

Advertisement regulations are ramping up with the proliferation of digital advertising revenue opportunities like native content, programmatic ads, and mobile viewability. In addition, ad blocking programs and data privacy also have legal ramifications. And it’s all happening at once as technologies accelerate and publishers looking to make money attempt to match up with marketers looking to spend it.

Let’s start the week with a few articles from AdExchanger.com that cover this topic, from cross-device tracking to the Acceptable Ads Initiative to a developing situation for ad networks used to operating as middlemen.

Mobile Viewability Update From MRC: Fully Loaded Ads and Count on Decision

Media Rating Council issues revisions to mobile viewability guidelines; plus, Adobe’s audience development data and a vertical video solution
Ad viewability, especially mobile viewability, is arguably the issue facing digital publishers: As we’ve said before, when it comes to digital advertising trends, all roads lead to viewability: engagement depends on it; ad blocking programs derail it;

Native Advertising Trends: AskMen’s Events and News UK’s Time Spent

Does it seem like there’s been more news about native advertising trends lately? Well, that’s because there has been. Sponsored content has skyrocketed in popularity, and the execution of these ads has gotten stronger and stronger. What’s more, publishers and marketers prefer them because they’re less disruptive to reader experience, which is a big part of why ad blocking programs aren’t nearly as successful deterring them as they are with traditional banners and other types of ads.

Online Magazine Advertising News: Mobile, Branded, Programmatic

Online magazine advertising is growing exponentially, especially on mobile, but there’s much to be sorted out before it can truly serve as a cornerstone revenue generator for all digital publishers. Ad blocking programs, ad viewability issues, and cross-device targeting pose problems for many publishers.

On the flip side, even all of the options and advertising methods available to digital magazines can be daunting. We can help with that by providing case studies and best practices.

And AdExchanger can help by filling us in on industry news and trends. Let’s take a look at what they have this week!

Digital Content Monetization Discussed at UK Conference

Just think if you could take a master class on digital content monetization with executives from the likes of The Economist, Hearst, Salesforce, and The Guardian.

Well, if you were in London last week, you could have, by attending the Monetising Media conference event, which, like our Mequoda Intensives and Summits, brings together publishing professionals to take stock of the industry and give shape to its future with presentations, best practices, workshops, and more.

If, like us, you weren’t able to make it last week, luckily, The Media Briefing has it covered. Let’s take a look at what they learned, so that we can learn from it!

How Men’s Health Overcomes Digital Advertising Revenue Challenges

Are you generating all of the digital advertising revenue you’re capable of? If so, what’s your secret? If not, join the club.

Mequoda Members know that relying solely on digital magazine advertising to pay the bills and try to turn a profit isn’t the wisest move. But as one plank of a multi-platform strategy – functioning as a team alongside with subscriptions, events, products, and even an ecommerce content strategy – the benefits of online advertising can be integral to your success.

Mobile Publisher Outlook on Ad Blocking

If you’re a mobile publisher trying to monetize an already challenging platform for digital magazines, no two words strike more fear into your heart than “ad blocking.”

Ad blocking programs are not some flash in the pan gimmick that’s fading with time; they’re proliferating, and gaining in popularity with key demographics for audience development (ie, Millennials and other young consumers). How damaging a potential pitfall they are when it comes to digital ad revenue remains to be seen, but some in the mobile publisher market are bracing for a big hit. Others are biding their time, while still others are planning some blocking of their own, in the form of possible litigation.

But is it all a case of much “ad”-o about nothing?

The Wall Street Journal’s CMO Today blog recently checked in with media companies about the wrath of ad blocking, and they also interviewed the head of the Interactive Advertising Bureau to find out his thoughts. Let’s see what they had to say.

Ad Blocking Programs Continue to Vex Marketers, Publishers

How are entities like Vox Media, Quartz, the IAB, and the ANA combating ad blocking programs?
As ad blocking programs proliferate and become more popular with consumers – especially younger consumers like Millennials – marketers and publishers are feeling the heat in trying to confront what they consider a common enemy.

Recent news about Google’s efforts to