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Tag: adestra

Big Strength Behind Email Marketing Continues

A new report on email marketing from ClickZ with Adestra reveals adjustments to email user habits

Email marketing is still a powerful medium, even though some pundits have been talking about its decline for years. A new report from ClickZ with Adestra details the value of email marketing today.

Magazine Marketing: Using Email to Boost Advertising Sales

“It’s more effective than direct mail and as effective as telephone – and so much less expensive.” That’s a quote from ClickZ’s latest report, Email and the Age of First-Person Marketing. While marketers were saying just three years ago that social would consume email, it’s proven to become even more powerful and celebrated during that time, especially in magazine marketing. A study by the Direct Marketing Association shows that “email campaigns conducted with house lists achieved an ROI of 30% to 32%, compared with 15% to 17% from social media, and 18% to 20% for direct mail using house lists.”

3 Email Subject Line Best Practices: New Study Sheds Light

Is there still anyone out there maligning email as a has-been component of publishing? We sure hope not. Newsletters are hotter than ever, for starters, and emails operate as a another strong delivery mechanism for content like video. They build loyalty with existing consumers, create relationships with new consumers, and give you the opportunity to sell products. But none of this can happen if recipients don’t click open your emails, which itself can’t happen without email subject line best practices.

UK-based email marketing firm Adestra knows this as well as anyone, and their first study since a blockbuster 2013 analysis provides plenty of takeaways. This new edition ran the numbers on 3 billion attempted sends and more than 400 million opens. Let’s take a look at what they learned.

Alerts Increase Open Rates, Tech Blogs = Trade Pubs and Time Inc’s New CEO

MarketingpProfs has new research dedicated to the most effective words in email subject lines. In the study, performed by British marketing firm Adestra, “Emails with the word “alert” in their subject lines have a 38.1% higher than average open rate and 61.8% higher click rate”.

What’s New in Recent Email Marketing Research

As online professionals, we spend a lot of our time testing, researching and applying new strategies to create “best practices”. Sometimes these practices apply to everyone and sometimes they just apply to us. It’s the “testing” part of it that’s so crucial to determine which is which.

UK Publishers Study has Lessons for Both Sides of Pond

Lessons Learned From UK Publishers Study

The recent UK Publishing Email Benchmarking Survey conducted by Adestra shows some interesting results, according to a post on InPublishing by Henry Hyder-Smith. He focused on the importance of acquiring new data and managing your existing data, and cited the example of Centaur Media, “who segmented the information they gathered at sign-up and delivered dynamically personalised emails to improve their results for their National Home Improvement Show. Emphasising that data is king, and when used creatively, it can have a massive impact on response – Centaur saw a 43% open rate and an impressive 34% clicked-through.”