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Tag: best email marketing campaigns

Content Marketing, Publishing a Match Made for Growth

When it comes to content marketing, publishing executives know how valuable native advertising can be to their revenue stream. More and more, though, digital magazines are taking matters into their own hands and producing that branded content in house, adding staff and other resources to their operation in order grab a larger slice of the pie and future-proof their properties.

9 Ways the Best Email Marketing Campaigns Stop People From Unsubscribing

The best email marketing campaigns don’t hit the snooze button on engagement – they wake up early and go to work every single day

The worst thing you can do to stop people from unsubscribing from your emails is to hide the unsubscribe link. Hiding it only increases the likeliness of someone getting frustrated and clicking

5 Tools for Email Copywriters

Depending on your background, the switch to email copywriting can bring a few additional challenges for writers. This is the case especially if the email copy is also going on the web for search engine optimization purposes.

Beyond the points of striking an emotional connection and presenting the content with a direct response for the reader to take, you need to be using email subject lines that get opened and words that entice readers to come back for more.