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Tag: content distribution strategy

Web Publishing Platforms: Little Things, Bloomberg, Messaging Apps

Digital magazines are decoding new web publishing platforms, but does it all just come down to content distribution strategy?
Well, the answer to that question is yes, but the execution is open to interpretation. When it comes to web publishing platforms, sometimes it can seem like your options are wide open. That’s because they are.

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Successful Magazines Are Multiplatform Magazines

We make it our business to help you publish successful magazines. How do we do it? Well, it’s not a big secret, and we certainly don’t keep it from our clients. Create quality content and distribute it well with a multiplatform strategy. That’s about all there is to it.

Options for Publishing on Social Media Keep Expanding

If you’re publishing on social media – and if you’re not, contact us immediately for a free 30-minute conversation, things just got real! – you know that the goal posts keep getting moved, albeit in a (mostly) good way. Just when you think you have things figured out, somebody comes up with another networking and sharing concept that could add another layer to your content distribution strategy.

5 Common Tech Flubs When Creating a Magazine App

There’s no doubt that niche content is the name of the game, at least if you’re playing the game using the Mequoda Method. But digital magazines can’t expect to slap a few enthusiast articles up on a homepage and wait for the money roll in. Rather, online publishers must stay vigilant in repurposing content, developing a content distribution strategy, and cultivating audience through digital magazine apps.

Multi-Channel Publishing: Economist, InStyle, and More

Multi-channel publishing, multiplatform publishing, content distribution strategy: Whatever the label, proactive media companies meeting their readers on their own turf are emerging more and more as the best digital magazines. In fact, as Don has pointed out recently, multiplatform is the new normal.

Digital Publishing Innovation Conference Boasts Impressive Lineup

The sphere of publishing events is expanding every week, and we’re happy to see it, since they’re a crucial component of the Mequoda Method for multiplatform strategy. But few events can compare to the one happening next week in Berlin when it comes to digital publishing innovation.

Among the organizers of the Digital Innovators’ Summit are our friends at FIPP, the Worldwide Magazine Media Association, so you know it’s the real deal.

If you can’t make it, don’t worry: The Digital Innovators’ Summit blog continues to be generous when it comes to sharing interviews with publishing executives who are attending, and so we’re able to present this preview, full of wisdom from some of the best minds in the new media industry.

News for Social Media Publishers: Google AMP, LinkedIn, Snapchat, Facebook

If successful social media publishers can count on one thing, it’s that they can count on nothing.

Magazines on social media must have a social media strategy in place, but they must also be flexible enough to experiment, pivot, and periodically rethink efforts. Mequoda Members know to diversify their social portfolios, as it were, and to not get discouraged when returns are sluggish.

After all, social media publishers are investors: of time, staff resources, content distribution strategy, and energy.

Are You a Publisher, Tech Company, Platform, or All Three and More?

If you’re a publisher, tech considerations have emerged as a crucial component of your day-to-day decision-making. This likelihood increases exponentially if you’re creating mobile apps and dedicating resources to serious multiplatform publishing.

Online Ad Revenue Experiences Unprecedented Growth

For some digital magazines, the effort to generate online ad revenue can evoke a verse from Samuel Taylor Coleridge’s The Rime of the Ancient Mariner: “Water, water everywhere, / Nor any drop to drink.”

Here’s the thing: The money is there to be had. Marketers are ready to spend — are spending as we speak — across desktop and mobile. On sites, apps, and social media channels.

But if you don’t have the right infrastructure, content distribution strategy, audience development, and magazine business model in place, it’s like stepping inside one of those old game-show cash chambers with your hands tied behind your back.

What Modern Multiplatform Magazines Look Like

Why do modern multiplatform magazines make so much money?
At Mequoda we talk about publishers that have multiplatform magazines on a regular basis, but what we don’t always mention is that those who are the most niche, see the greatest gains. General interest publishers are having a heck of a time figuring out a content strategy,

Niche Content: How One Major Publisher Is Playing It

There’s no doubt that niche content is the name of the game, at least if you’re playing the game using the Mequoda Method. But digital magazines can’t expect to slap a few enthusiast articles up on a homepage and wait for the money roll in. Rather, online publishers must stay vigilant in repurposing content, developing a content distribution strategy, and cultivating audience via social media and other platforms.

Mobile Email Marketing: Open Rates Eclipse Desktop for First Time

Mastering mobile email marketing might sound like it’s low on the list of priorities for digital magazines, but, in reality, it’s rapidly emerging as one of the most pressing skills for multiplatform publishers looking to improve their content distribution strategy.

For starters, consider the level of control you have when it comes to your message and branding: Provided you’re using best practices to get your correspondence white-listed, images seen, and subject lines clicked, then you’re in prime position to get your emails read. And if your emails are getting read, then you’re also getting an audience for your website, because you’re giving subscribers a reason to visit.

All of this used to happen primarily on desktop, but not anymore. MediaPost relays news that mobile email marketing has surpassed desktop for the first time. Let ‘s start there this week!

Content Distribution Strategy a Key to Survive and Advance

Developing a content distribution strategy that goes beyond print and desktop is no longer a luxury – it’s a requirement if you want to stand any chance at sustained success. Folio: recently dug into MagNet’s first-quarter newsstand sales study and found an interesting conclusion. The trade magazine also checked in with Garden & Gun to see how it came back from the brink of extinction, another story that’s instructive for multiplatform publishers. Today, we take a look at those posts and some other industry news.