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Tag: data-driven content

6 Tools to Create Data-Driven Content Ideas

Consider the rise of talent shows on TV like America’s Got Talent and American Idol. When it comes down to it, they’re simply performing good old-fashioned market research. Why sign an unknown singer to a record label, or sign a new act to a Vegas casino, when you can see how the world responds to them first? The same method applies to content. Developing data-driven content ideas can be the difference between a homepage full of stimulating ideas, and a page full of templated headlines on the same topic.

Publishing Analytics News From PubExec Live Summit

Checking out the latest publishing analytics news from all data points
Publishing analytics have assumed a prominent role here at Mequoda, where we’re focusing more and more resources on staff, development, and technology.

We’re not alone. The digital publishing industry is clamoring around publishing analytics, because they provide insights into one of, if not the, most important

4 Tips for Creating Better Email Engagement and Increasing Deliverability

Learn how to nurture one of the most important relationships online publishers have

Email relationships mean a lot of potential for online publishers.

These relationships don’t just include loyal subscribers that may purchase your products; email subscribers are supporters of your brand and may help build recognition for you by spreading the word of your content.