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Tag: designing an email newsletter

Mequoda Weekly: February 11th, 2013 – February 15th, 2013

Catch up on the Mequoda Daily’s blog posts for this past week

12 Popular Actions in Email Newsletter Usability

How easy is it to interact with your email newsletter?

Marketers can get carried away with email. Some will hide the unsubscribe link with tiny text. Others will use more calls to action than a drill sergeant. These marketers forget that people, not cash machines, are reading the email, and they should be treated well.

Getting More Email Newsletters Opened

Email newsletters are not like the direct mail campaigns of old. They are based in a volatile environment where spam laws and software capabilities constantly change, and where best practice rules are still undefined. The emerging use of preview panes in email software is the latest change to that environment.