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Tag: digital magazine business

Publishers Consider Brand Awareness of Digital Ads

Procter & Gamble Co. cuts digital ad spend; Customers reportedly more trusting of marketers than many imagine; Condé Nast uses neuroscience for better digital ads 
Publishers using digital ads have a lot to think about. Not only do they need to create ads that are effective and help to build positive brand awareness, they also have to figure out

Launching a Digital Magazine? 10 Things You Need to Know First

Before launching a digital magazine, read through these ten resources.
When it comes to launching a digital magazine, there’s no one FAQ online that can answer all your questions. What edition should you build? How should you price it? Which software is best, and can you get away with a simple PDF edition? We tried to

Digital Magazine Publishers See Increased Exposure, Acquisitions, and Digital-First Moves

Digital magazine publishers Hearst and Condé Nast’s joint venture makes moves; Mediacorp shutters print to focus on digital; The Atlantic grows international presence

Mobile Advertising for Publishers: News on Spending, Ad Blocking, Execs

Good news and bad news about mobile advertising for publishers; plus, learning more from high-level players
Mobile advertising for publishers is among the most important issues facing the digital magazine business, since it represents such a golden – and growing – opportunity for revenue generation.

Is the window closing? Not yet, but things could get crowded once

Publishing Podcasts Could Give Digital Magazines an Edge

Are you publishing podcasts? If so, then you’re leaps and bounds ahead of much of your digital magazine business competition.

But the better question is, are you publishing podcasts and actually making some money off of them? Are your readers actually listening?

Publishing Acquisitions on the Rise in Event and Mobile Sectors

Publishing acquisitions provide a barometer for the robustness of the digital magazine business, and a recent report highlights how emerging areas are gaining ground on more traditional media M&A activity – areas that will appeal to Mequoda Members. One of our favorite industry sources, Folio:, has it all covered. Let’s take a look!

Digital Magazine Business News: A Noteworthy Redesign + Ad Considerations

In the digital magazine business, today’s trendiest practices could be taboo tomorrow, and vice-versa. That’s why it’s so important to build a durable core product that’s solid enough to withstand industry trade winds yet dynamic enough to adapt to them, too.

It’s also good to know what’s happening across the field. In addition to our consulting services and free advice, we also filter out the most relevant digital magazine business news from around the web. Today’s trending stories come from Digiday.

Google Cuts Off Keyword Data

That day we thought would never come is here. Search Engine Watch is reporting that Google has encrypted all search queries thus cutting off all keyword data. Thom Craver writes, “Encrypted Google searches don’t pass the keyword data through to websites, thereby eliminating the ability to track users by their keyword searches. The biggest impact for many site owners has been not being able to segment users by keywords within their web analytics software.”