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Tag: direct website traffic

Direct Website Traffic Stays Longer

According Talking New Media, “three months of data from comScore finds that readers that enter a news website directly spend about three times as long on that site as those that come via a search engine or though social media such as Facebook.”

What Consumers are Saying about Email Marketing

Statistics dictate the need for certain changes to email marketing strategies

Email marketing is getting more important to consumer marketers. More users and looking at email content on their mobile devices and expect proper interaction within their devices.

The benefit of designing for mobile optimization is that a percentage of users are already making purchases through their devices. As more trust grows within this industry, it can be expected that the number of consumers will grow.

3 Resources for Social Media Best Practices

If you haven’t realized it by now, there are ways to develop guidelines for your social media programs that focus on company policy and analysis. For some companies who were looking for that type of information before allocating too much time to social media, here are a few articles, which can provide some assistance.

Week in Review: June 6th, 2011 – June 10th, 2011

Catch up on the Mequoda Daily’s blog posts for this past week

Tapping into New Audiences – 7 Direct Traffic Builders

Are you using legacy, physical and promotional products to their full capacity?

In yesterday’s Mequoda Daily we discussed five methods for increasing direct website traffic that multiplatform publishers have been utilizing.

Those five included: Books, Magazines, Packaged Goods, Live Events and Radio.

5 Ways to Drive Direct Website Traffic

Discover different opportunities for increasing website traffic through unconventional methods

Multiplatform publishers have an advantage when it comes to generating website traffic.

For instance, they can use all the digital reach they have to direct traffic back to the website while promoting through non-digital products.

5 Core Goals Twitter Users Need to Target

Are your Twitter efforts focused in the right place?

Twitter is a no-brainer for publishers, if they are using it correctly.

What is your Twitter strategy? Professionals should not just be using Twitter because “everyone else does”. That statement would make Twitter pros cringe. To find success with Twitter, you have to have an organized plan for disseminating your content.

How to Keep Up With Social Media During the Holidays

Tips for scheduling tweets and keeping up with your social media strategy during the holidays

Many offices shut down for the holidays, sometimes for an entire week. Unfortunately, the world still turns when you’re on vacation and leaving a big gaping hole in your social media calendar may cost you followers and fans in the long run as you become stale.

But there are several easy fixes for this and all it involves is an hour or two of preparation.

HootSuite: HootSuite is a popular choice among businesses who rely on several team members to update their feed. It allows may people to log into the same accounts and make updates.

Learn How To Make Twitter a Top 10 Traffic Source

You’ll succeed with Twitter by following this information

PR & Earned Media 101: Maximize Website Conversions and Start Relationships Internet Marketing System Review

As we’ve mentioned before, a press release, tv spot, or any other type of public relations outreach should always include promoting a free product. Whatever the item a publisher decides to give away, it should be linked to a dedicated landing page with a strong conversion architecture that requires the visitor to give up an email address to download the free item. The dedicated landing page should also invite the visitor to sign up for a free email newsletter—one that promises to be filled with tips, tidbits, and interesting information about a specific topic of interest.