Tips for scheduling tweets and keeping up with your social media strategy during the holidays
Many offices shut down for the holidays, sometimes for an entire week. Unfortunately, the world still turns when you’re on vacation and leaving a big gaping hole in your social media calendar may cost you followers and fans in the long run as you become stale.
But there are several easy fixes for this and all it involves is an hour or two of preparation.
HootSuite: HootSuite is a popular choice among businesses who rely on several team members to update their feed. It allows may people to log into the same accounts and make updates.
This is a great online application for two reasons. First, if only part of the staff is taking the holidays off, then you can assign new team members to keep on top of the social streams. Second, it allows for scheduled Tweets, so that you can set up as many tweets as you want in advance and it will send them out as you please.
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The same goes for updating your other social profiles. There are many different services (both paid and free) that will allow you to schedule Facebook page posts, but HootSuite has this functionality integrated. When you schedule a post, it will work the same way as scheduling a tweet and will end up looking like this:
You can also use Hootsuite to schedule tweets for your other social accounts including LinkedIn, though that only works for your personal account.
Social media is comprised of people who love to share information. If you can properly inform and engage this audience you’ll be mastering word-of-mouth promotion and increasing traffic to your website.
For us, Twitter is our third largest source of website traffic, behind organic Google searches and direct website traffic. This means it’s important for us to keep our followers happy and keep them constantly updated with interesting content. As soon as they can find a better feed elsewhere, then we lose a follower, so it’s important for us, and every business to keep on a regular schedule.
