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Tag: economist online

Multi-Channel Publishing: Economist, InStyle, and More

Multi-channel publishing, multiplatform publishing, content distribution strategy: Whatever the label, proactive media companies meeting their readers on their own turf are emerging more and more as the best digital magazines. In fact, as Don has pointed out recently, multiplatform is the new normal.

Subscription Website Portals are the Key to Success in Every Niche

When the Internet burst on the scene and magazine publishers decided to get on the bandwagon, a lot of people simply shoveled their content up to the Web and called it a day. After all, there wasn’t a lot of guidance available in this brave new world.

The Economist’s Rich Subscription Website Teaches Us All a Lesson

For a publication with roots deep in the Victorian era, founded by a conservative Scottish hatmaker, The Economist is a surprising innovator in the modern publishing era.

Apparently, despite its stodgy beginnings and reputation as a snobbish, upper-crust British media voice – just look at all the photos of all the elderly white men running the show in the 2013 annual report – there are some very nimble commercial minds behind it these days.

The Economist Turns Email Clicks into Digital Subscriptions

In my recent escapades of combing through the email calendars of publishers large and small, I’ve discovered a few secrets about the brands I’ve been spying on. The biggest secret of all is that rarely do any of them stick to a systematic system of email publishing.

Typically all of our emails are written, edited and scheduled to go out on Friday the week before. We publish at 10am Eastern when we publish editorial emails (Monday – Thursday) and 2pm when we publish promotional emails. Sometimes we switch it up to test out which times work best, but overall it’s fairly consistent.