When we talk about multiplatform publishing, some publishers think we're talking about the difference between laptops, desktops and tablets. But those are simply the devices we deliver content through.
Subscription publishing is another element of multiplatform strategy that digital magazines must stay attuned to, as the landscape seems to shift every week. Most recently, paywalls for online content have
Video ad viewability continues to be a crucial part of multiplatform publishers' plans, particularly if you're working under an advertising-reliant revenue model, of course. But even if you're not, solid