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Tag: ed tech

How to Create Multi-Platform Content Quickly and Cheaply

When we talk about multiplatform publishing, some publishers think we’re talking about the difference between laptops, desktops and tablets. But those are simply the devices we deliver content through.

We’re talking about content repurposing, on many platforms.

Repurposing content is a core tenet of the Mequoda Method, but we can’t take credit for inventing the tactic. Rather, any publishers worth their salt – whether print or digital – have always run some variation on this theme. Why? Because it rewards your best work, saves you from excess work, gives you a ton of versatility, and will make you money while you sleep.

With Ad Blocking, Publishers Divided on Response

Ad blocking. Digital publishers are doing their best to combat it – you might be one of them – but they’re not necessarily in accordance with what the solution is. Good cop, bad cop? Hard ask, soft ask? How to block ad blockers?

MediaPost.com reports on this, as well as other industry trends recently. Let’s start the week with them!

Subscription Publishing News: New York Times, Mobile Apps, and Ed Tech

Subscription publishing is another element of multiplatform strategy that digital magazines must stay attuned to, as the landscape seems to shift every week. Most recently, paywalls for online content have rapidly wavered in favor, as publications like the Sun have scrapped theirs altogether. Freemiums and premiums rule the day, as do membership systems and tiered bundles, all of which can fit into the Mequoda Method and boost conversions.

Staying on top these trends is crucial to success, so what better place to consult than Subscription Insider to get the scoop? Let’s close out the week by taking a look at some of their recent articles.

More Newsletter Open Rates: Taking a Look at the Times’ Numbers

Yesterday, we relayed MediaPost’s news about the Movable Ink study finding that mobile email marketing has eclipsed desktop open rates, which is great news for multiplatform publishers who have Email Marketing Systems. As email shrugs off the greatly exaggerated reports of its demise and re-establishes itself as a strong audience development tool, newsletter open rates have become a more important area of focus for digital magazines and other brands.

The Mequoda Method has long emphasized newsletter open rates as a key strategic point of multiplatform publishing, but even we were taken aback by The New York Times’ success when it comes to the art of email. So, we were interested to learn more in Digiday’s recent article about the Old Gray Lady’s staggering 70% yield.

Monetizing Content Can Be a Many-Splendored Thing

The days of starting a magazine, sitting back, and watching the revenue roll in are over. Publishers must be vigilant in monitoring industry trends, establishing best practices, and monetizing content via multiplatform strategies. Not as part of a five-year strategic plan, but with every monthly editorial calendar. Folio: has you covered on the industry trends. Here are five recent articles that cover various companies’ efforts in monetizing content.

Video, Ad Viewability Define Recent Digital Efforts

Video ad viewability continues to be a crucial part of multiplatform publishers’ plans, particularly if you’re working under an advertising-reliant revenue model, of course. But even if you’re not, solid video viewability can help keep visitors on your site, secure subscriptions, and sell other products. Here’s a sample of recent articles from industry magazine Min that touch on the topic of video ad viewability and others.

Publishing Industry Trends: Online Ed Tech, Ecommerce + Events, Broadening B2B

This week’s roundup of the latest publishing industry trends includes the continued focus on monetizing ed tech, plus one media company’s melding of events and e-commerce. We’ll also get a quick glance at the latest magazine personnel moves, as well as an interesting take on the phenomenon of BuzzFeeding B2B content. Folio: covers the magazine business beat better than anybody. A handful of recent articles capture these publishing industry trends and more.

Publishing Industry News: Acquisitions, Launches, Staff Moves

For the second time in 2015, a leading online learning platform is making huge publishing industry news – but this story goes well beyond the $186 million Lynda.com investment back in January.

Let’s take a look at that development as well as two others reported on in Folio: late last week.

Digital Publishing Companies Making News, Moves

The year 2015 has seen a positive net gain so far for digital publishing companies, with sustained good news offsetting any bad. Overall, the industry has become more nimble in adapting to trends, technology, and unexpected developments. A sense of aggressiveness and anticipation has defined the year so far, as publishers have been more proactive.

Mequoda Members know how important it is to stay abreast of digital publishing trends when planning out a multiplatform strategy. Toward that end, we scan the industry headlines every day to find the news that impacts digital publishing companies. Today’s roundup comes from one of our favorite and most dependable sources, Talking New Media.

Rodale Publishing Platforms Expand With New Sites

2015 is shaping up to be a busy year for Rodale publishing, the health and lifestyle leader always on the lookout for ways to maximize their digital magazine properties – while branching out with new ones.