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Tag: effective landing pages

Follow Google’s Landing Page Guidelines to Improve Rank

As it’s always been, Google’s main focus publicly is the ads you buy via Adwords. And, as always, Mequoda knows that the exact same concepts apply to free organic search campaigns.

If you read our white papers and posts, or you’ve attended a Mequoda Intensive, you already know how much value we place on organic search. It’s the core of the Mequoda Method, and while anyone can buy ads, that kind of marketing just isn’t as high on our priority list as organic search is.

Mequoda Weekly: March 18th, 2013 – March 22nd, 2013

Catch up on the Mequoda Daily’s blog posts for this past week

Creative Landing Pages are About More than Fancy Design

Stay focused, be quick, and write well
The other day my husband had to fetch a magnifying glass to read what was printed on a box of gourmet chocolate milk mix.

It was in tiny, light brown type on a dark brown background.

SEO Campaigns Can Be the Key to Making Millions Online

You too can build a digital publishing empire with this Mequoda marketing method

Did you ever hear the one about the small, special-interest publisher who made more than $2 million from a single, 12-page PDF?

Would you believe me if I told you that content was free?

Believe it. It’s not a fairy tale – it’s a true story. We even use it to illustrate the beauty of strategic SEO campaigns in our upcoming webinar, The Mequoda SEO Campaign: Making Money from Free Content. And right now I’m going to share some secrets of Mequoda SEO campaigns just like it.

Discover the Best Landing Page Templates in this New Free White Paper

The Million Dollar Landing Page Templates free white paper from Mequoda Group includes landing page examples, best practices and free downloadable landing page templates

Properly designed and optimized landing page templates allow companies to perform an array of tasks, from getting a casual visitor to convert to selling a product.

The Million Dollar Landing Page Templates free white paper incorporates landing page template best practices and examples of successful landing pages. The free report also includes a link to download free customizable landing page templates.

4 Ways To Make Your Landing Page Quick, Clear & Easily Understood

The most effective landing pages follow these four checklist items

Have you ever seen a sales letter that included a bulleted list of items… and the last item in the list said, “and much, much more?” Well, here’s a news flash…nobody with an IQ higher than room temperature believes that there is “much, much more.”

If you actually have more benefits or features, put them in the list.

Get Your Landing Page Template Design & Marketing Kit (it’s free)

Download these three free white papers and start building more effective landing pages

Landing Pages That Work

Are your landing pages underperforming, but you’re not sure how to test and tweak them?

Online Publishing Book Review: Don’t Make Me Think by Steve Krug

The Mequoda research team has identified 12 types of landing pages, 6 organic and 6 dedicated. Organic landing pages are designed to attract website traffic and convert visitors into customers or subscribers. Online publishers use organic landing pages when they can’t control where the user is going to enter (or “land” on) the website. Whereas, generally traffic arrives at dedicated landing pages via links from sources the online publisher controls, such as PPC (pay-per-click), affiliate advertising, or paid advertising.

Website Strategy 101: The Importance of Effective Website Architecture

Creating websites that convert visitors to subscribers is the heart and soul of Internet database marketing

Making money online requires converting your casual website visitors into paying subscribers or customers. That means you must take all the traffic coming to your website and start relationships with those visitors that will eventually result in product sales.

Landing pages are the driving force for any successful Internet marketing program. A well-crafted landing page will maximize the possibility that a user landing there will take the action you desire and not click away.

Creating Effective Media Websites

Learn the 12 Webpage Templates Used by Today’s Top Publishers to Convert and Monetize Website Traffic

Mequoda Sales Letter Landing Page Guidelines

he Mequoda Landing Page Scorecard™ encourages you to score your own landing page using each of the 12 Mequoda Best Practice Guidelines, add them together and arrive at a cumulative score. The goal is to emphasize the importance of effective landing pages that sell. Your landing page should achieve respectable scores in all areas, rather than over-emphasizing a single area or two, or omitting other areas completely.