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Tag: email feedback loop

Email Marketing Tips: 10 Email Feedback Loop Lists

Mitigate spam complaints by finding out who’s putting you in the junkbox

An email feedback loop (FBL) is a service that many ISPs will provide to companies who send bulk mailings. On their end, it’s beneficial because it identifies pro-active companies and reduces the amount of spam sent to their users.

Whenever someone hits the “junk” button, they’re basically sending a complaint. Too many of these complaints will blacklist you from certain ISPs.

Week in Review: December 3rd, 2012 – December 7th, 2012

Catch up on the Mequoda Daily’s blog posts for this past week

Week in Review: May 14th, 2012 – May 18th, 2012

Catch up on the Mequoda Daily’s blog posts for this past week

An Email Copywriter’s Look at the Email Feedback Loop

Understanding how email feedback loops work will help email copywriters and email marketers present better content

An email feedback loop exists between email marketers and the recipients. And since email copywriters often assist email marketers, it’s important for email copywriters to understand how email feedback loops work.

Characteristics of Top Performing Content

Discover content tendencies found in our top performing article posts

Do you know what your top performing articles are?

If not, and you have an analytics program, you can easily figure out which article posts receive the most traffic. After discovering this information, you can analyze the content to determine similar characteristics top articles share. Additionally, you will understand the topics your audience values the most. Creating more content on these topics will further help satisfy your audience.

Two Components in Maintaining Good Email Reputation

Ways spam can be a problem with your email strategy and how to handle them

Email Marketing Tips: Conquer Email Blacklists

Complete these seven to-dos and get your IP removed from email blacklists

Last week we talked about whitelisting, but today we’re going to cover how to get off those nasty email blacklists once you’re already on them.

Being blacklisted refers to the ISP that your readers are using (like AOL, Yahoo!, etc.). One person marking you as spam in their email inbox won’t get you blacklisted, but many spam complaints will. Once you are blacklisted, no one using that ISP will get your emails. This is very troublesome for B2C publishing companies because their users are more likely to use an AOL or Yahoo! account than B2B users.