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Tag: email open rate

How Does Your Average Email Open Rate Compare?

Your average email open rate can only get better (with these tips)
The thing about metrics and the KPIs you track is that everyone needs a baseline. So while you can compare yourself to the rest of the publishing industry, the best thing to compare yourself to is yourself.

With that said, the average email open rate

Increase Your Average Email Open Rate in 20 Easy Steps

In your email marketing system (EMS), there’s a dashboard that gives you your email open rate – the percentage of users who opened an email from you. Typically 16% is an average number for the publishing industry, so if you have anything above, consider your efforts above average.

Unfortunately, on the web, you may find all kinds of fun information about open rates and how inaccurate they can be (like 11% to 35% inaccurate).

Our 10 Most Popular Email Marketing Posts

This week we’re taking a blog-cation as we pack our bags for Boston and get ready to mingle with publishing professionals at the Mequoda Intensive. In the spirit of always refreshing good content, we decided that this week is all about our top tens.

Week in Review: November 19th, 2012 – November 23rd, 2012

Catch up on the Mequoda Daily’s blog posts for this past week

Simple Email Marketing Tips & Advice From Top Bloggers

Email marketing isn’t always easy. These days there’s so much junk email that it can be very hard to get your readers to open emails, let alone create a connection with them. With the amount of spam out there it can be very difficult differentiating a good email from a waste of time. Below are a few articles that should help improve your overall email marketing techniques to hopefully avoid people thinking your emails are a “waste of time.”

Survey Results: Digital Natives Definition & 3 Surprising Subscription Habits

Are you wasting time with email marketing? 50% of Digital Natives might say yes

If you’ve been following the Occupy Wall Street protests, you might be shaking in your boots about the future generation of consumers—do they expect everything for free? Surely they can’t expect jobs if they want everyone to work for free, can they? Thankfully you’re likely already giving away plenty of free, valuable, information on your website—right?

Well, have you been wondering how the next giant generation of consumers—those mysterious”digital natives”—prefer to subscribe to your free content online? When we asked a few non-digital natives in an informal survey, they pretty much told us that the current generation of twenty-somethings are a bunch of social media-crazed web-niacs that don’t even use email anymore.

Improve Your Average Email Open Rates

Ever wonder why some of your emails get sent directly to the spam or junk box? Or why your click through rates are so low? The 13 Best Email Subject Lines special report from Mequoda, a company that provides best practices for online publishers and marketers, is full of copywriting tips you can use to write compelling email subject lines that will improve your average email open rates.