Tag: email subject line tester

If you’re an experienced direct response copywriter, you know that “you” is generally considered to be the most powerful single word, ranking right up there with free, new and save.

As direct marketing legend Herschell Gordon Lewis says in The Art of Writing Copy, “Unless the reader regards himself as the target of your message, benefit can’t exist. Benefit demands a ‘We/You’ relationship.”

Power words proven to get more emails opened – the rest is up to you!

Wouldn’t it be great if every article you wrote got read by every single person who subscribes to your email newsletter? What if every subject line you wrote was so powerful and gut-wrenching that every person who saw it couldn’t help but read it?
Unfortunately, even the best, most profound subject lines will still get passed by because of spam filters and people’s overcrowded inboxes. However, there are still things you can do with your subject lines that will increase open rates, and one of the most important things is learning how to write better ones. In fact, mastering this craft will give you more success in getting web traffic from your Twitter and Facebook headlines too.