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Tag: fusion

Reaching Digital Magazine Readers: Facebook, Mobile, Ad Blocking

ACEM, a foundational part of the Mequoda Method, stands for “Attracting, Capturing, Engaging, and Monetizing” digital magazine readers. Of course, the key to doing those last three is retaining audience who check out your multiplatform content and products.

As you well know, there are currently some obstacles to making that happen. Certain media companies who insist they’re not media companies (cough-Facebook-cough) are gobbling up consumers, while mobile tech issues and the deleterious effects of ad blocking are not exactly helping.

Publishers on Digital Magazine Platforms: Social, Mobile, Tech

As multiplatform publishing strategists who partner with many different kinds of media companies, we take a fairly liberal view of digital magazine platforms. That is to say, we consider digital magazine platforms to be anything that can help publishers deliver and distribute content.

So, your magazine website portal counts. Your digital magazine apps count. Your social media management counts. Your online magazine library counts. Your white papers and other products count. Your events count.

You get the point: Everything’s on the table. Everything plays a part. Some components evolve; some fall away; more are developed.

Publishing Executives on the Move: Meredith, Condé, Gawker

October has been a busy month for hires, promotions, dismissals, and more for publishing executives at the New York Times, Fusion, and Slate
Every once in a while, we like to take a peek at the comings and goings of publishing executives and share what we find with you, especially when hiring trends reflect the direction

Digital Publishing Business News: Economist Value Yields Interesting Lessons

The digital publishing business gets more and more interesting by the week. Time Inc. digital investments and innovations have been relentless; recent personnel changes from Ogden to Bloomberg Businessweek have kept the industry on its toes; and mergers & acquisitions are approaching peak activity. Combine all of this with the daily maneuvering of titles trying to go all-in on multiplatform publishing, and you have a whole lot to pay attention to if you’re running digital magazines.

But recent bombshells about the sale of the Financial Times and the inner-workings of negotiations over the fate of The Economist have captivated our attention today. Fusion has a fascinating article titled “How staying private paid off for the Economist,” and we have to start there!

Facebook, Publishers Nearing Faustian Bargain?

The late, great David Carr might have said it best in October of 2014: “For publishers, Facebook is a bit like that big dog galloping toward you in the park. More often than not, it’s hard to tell whether he wants to play with you or eat you.” But does this week’s news of The New York Times, National Geographic, and BuzzFeed potentially signing on as Facebook publishers mean they’re puppy chow or smart players with friends in high places?

Publishing Brands on Snapchat: A New Social Platform Opportunity?

Social media for publishers can be a fast-moving, occasionally confusing gambit. While there’s no question that integrating a social strategy will generate more readers and revenue, there are questions about where to start. Well, brace yourself for another one: When will join other brands on Snapchat?

Ad Innovations Usher in Era of Collaboration

Companies are breaking down longstanding barriers in order to stay ahead of the digital publishing curve. Digiday’s case studies on collaboration include looks at industry trendsetters Condé Nast, Time Inc., and Gannett.

Week In Review: August 9th, 2010 – August 13th, 2010

Catch up on the Mequoda Daily’s blog posts for this past week…

SIPA Member Profile: Lynch Finds the Light

Tom Lynch, CMO, Astek Consulting

SIPA: What was your first job out of college and how did you get into this business?
LYNCH: First job out of college: Selling “plain paper” copiers in Chicago for a large company out of Minnesota—lots of cold calling. Did it for about a year and a half. The earliest heat fusion models would set the paper on fire if they ran too long. Short demos sold more copiers… Found out on the street a large company out of Japan manufactured their copiers and sold the identical box in my territory for about a grand less. It was a tough job…[As for getting into this business] A friend pulled me in and I haven’t been able to escape since.

A car restoration enthusiast starts a pay-for-access website after spending two years in Ulaan Baatar, Outer Mongolia

In this exclusive Mequoda interview, Satch Reed explains his popular subscription website that’s dedicated to antique car restoration. It’s also dedicated to making money for its publishers.