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Tag: gigaom

Advice for Digital Media Publishers: Top Stories, Tags, and News From DMSUSA15

Digital media publishers and executives move at a pace months ahead of others in many professions.

Whether it’s on a practical level with editorial calendars planned months in advance or with efforts to continually anticipate industry trends, digital magazines must be vigilant. The reward for reacting and responding? If you play your cards right, increased audience. And if you convert that audience, increased revenue.

But let’s not get too ahead of ourselves. We have to first recognize the trends to react and respond to. The Media Briefing helps us all out in that regard. Let’s take a look at some of their recent coverage to start out the week!

Publishing Industry News: Acquisitions, Launches, Staff Moves

For the second time in 2015, a leading online learning platform is making huge publishing industry news – but this story goes well beyond the $186 million Lynda.com investment back in January.

Let’s take a look at that development as well as two others reported on in Folio: late last week.

Automattic, WordPress Parent, Valued at $1.2 Billion

WordPress’s popularity – here at Mequoda, for instance, it’s far and away our favorite CMS and publishing platform, and with one-quarter of the web working with its software, we’re certainly not alone in that sentiment – has put its parent company in a very profitable position.

LinkedIn Launches Publishing Platform

GigaOM is reporting that LinkedIn has officially launched its new publishing platform to all users today.

Digital Publishing Shocker: Is Forbes Media for Sale?

Ad Week is reporting that Forbes Media is entertaining offers to sell the company. Lucia Moses writes, “CEO Mike Perlis announced the news in a memo to employees today saying that as a result of the company having its best financial performance in six years, the company has gotten “more than a few” indications of interest. Deutsche Bank is handling the process.” Forbes is seeking $400 to $500 million for the company. This comes after turning down $400 million in 2004 from Conde Nast.

America’s Test Kitchen Unifies its Subscription Website Model

America’s Test Kitchen (ATK) is now offering access to all three of its subscription websites for 69.99/year. Gigaom reports, “ATK is offering bundled access to all three of its websites, plus a selection of 1,000 recipes from its cookbooks, for $69.95 per year. That’s a good deal because previously a subscription to just one website was $34.95 a year, and if you wanted access to the “Cookbook Collection” recipes you had to pay an additional $15 a year.”

Is it Facelift Week in Magazine Land?

The New York Times is reporting that Jet Magazine will be receiving a print and website redesign. This will be the first print redesign for Jet in 62 years. “The new look for Jet includes brighter colors against a white background, more informational graphics, larger photos and new fonts.”

Digital Publishers Battle a Changing Environment

Three changes the digital publishing industry must recognize

We’ve seen a lot of changes from being in the online business and digital publishing markets since the early 2000s. When we first began teaching publishers about developing audience’s online, social networks like Facebook and Twitter weren’t around. At that time, blogs were the main source of social activity.

Computing devices were also quite different then. Laptop and desktop computers were the options. Today, there are additional mobile devices; tablets and smart phones are expected to surpass desktop computing in usage.

A New Way to View and Judge Paywalls…

A reverse paywall would reward your most loyal readers

John Paton emerged from running the regional Journal-Register newspapers to become the CEO of the enormous MediaNews Group—and he does not like paywalls. He wants audience and more audience—thinking that once that comes, monetization will follow. In a speech last month, he urged the media industry to give up the information gatekeeper model.

3 Ways The “New YouTube” Affects Publishers

You might not have noticed the new YouTube roll-out last week, but a few big things happened that benefit professional users everywhere. GigaOM calls it, “one of [YouTube’s] most ambitious redesigns since its launch in 2006.”

Guardian’s nOtice Gives Edge to ‘Communities’

New Thinking Puts Spotlight on nOtice

We’ve come a long way from Paul Revere’s ride for dispensing community information. But the British are still coming, at least in terms of innovative ideas. Yesterday was the launch date for nOtice, a new tool from The Guardian, orchestrated to give the community message board a digital updating. The Nieman Journalism Lab wrote “Think Craigslist, with SoLoMo [the meeting of Social, Local and Mobile media] sensibilities.” They quoted Matt McAlister, the Guardian’s director of digital strategy: “‘…there have been loads of noticeboards created,’ and ‘people are starting to be a little bit more creative about it’ (using, say, customized logos and snazzy backgrounds for their sites).”

The 2009 Mequoda Hotlist

The 2009 Mequoda Hotlist is our annual listing of the fastest growing Mequoda System Publishers in America. The multi-media publishers in the Mequoda Hotlist are used by the Mequoda Research Team to maintain the Mequoda System Best Practices for Successful Online Publishing & Marketing and are the base line for virtually all the content produced for Mequoda Daily, Mequoda Webinars, Mequoda Pro Seminars on Demand and all live Mequoda Summits and Workshops.

Top Blogs Used by Reporters & Journalists

Know your blogging competitors and figure out what their audience development program has that yours doesn’t

Brodeur recently conducted a “Survey of Beat Reporters on Social Media , and the Blogosphere”. The survey focused on which blog and news sites that reporters and journalists use regularly.

This is important to us as publishers because it would be smart to know who our competition is in the field so that we can follow their lead, editorially. The consensus of the survey showed that journalists and reporters read web-grown blogs more often than those of traditional newspapers and magazines. However, in some cases, they considered blogs from sites based on traditional print media more credible.